Over 40% of all marketing assets created are never used by Sales teams. Why? Because the content is too generic or outdated. Because there is a lack of visibility into client facing collateral or reps are overwhelmed by lengthy decks and white papers. The list goes on.
Unfortunately, many companies try to fill these gaps by adding….you guessed it, more content.
In this short, 15 minute flash webinar, Vice President Becky Johns discusses how to escape this cycle of wasted content by treating sales enablement content creation like a marketing campaign. Register now .