• Global Software Leader Aligns Sales and Marketing Initiative Planning to Boost Pipeline Performance
• Global Technology Leader Realigns Sales Compensation, Lowering Costs 3%
  
• MarketBridge Constructs Holistic View of Marketing Performance for Leading Global Internet Service Provider
• Top Technology Solution Provider Revamps its Services Offerings for the SMB Market
• Technology Solutions Provider Transforms Customer Loyalty Program, Increasing ROI Up To 500%
• Global Networking Leader Optimizes Partner Program and Cuts Costs by 20%
• Global High-Tech Leader Transforms Its Relationship Marketing Program to Generate $1 Billion in Incremental Revenue
• MarketBridge Revolutionizes Leading High-Tech Company’s Partner Marketing Strategy
• B2B.TV Helps Global Consulting Leader Re-Energize Pipeline and Decrease Cost Per Lead by an Amazing 88%
• Integrated Telecoverage Channel Helps Global Software Leader Generate €2 million in Leads In First Week

• Insurance Channel Best Practices
  Insurance takes a page from tech in partner channel best practices
  

• Sales Effectiveness
  Any sales channel’s productivity can be increased by >20%... but not by the sales organization alone
• Sales Effectiveness Survey Findings
  Learn the latest trends and greatest challenges faced by sales executives
  
  

• Define & Align the CMO: Executive Summary
  Exploring the attributes, skills and strategies needed for CMOs to succeed
  
• Renovate to Innovate: Building Performance-Driven Marketing Organizations
  Gauging the current satisfaction levels, new realities and best practices for implementation of true Performance-Driven Marketing model
  

• First Annual Driving Telecom Marketing & Sales Effectiveness Report
  Highlighting marketing and sales challenges, trends and strategies in the highly competitive telecommunications industry
  
  

• Measuring and Optimizing Return on Marketing Investment in the Insurance Industry
  Pioneers are measuring pipelines across key business dimensions to understand and predict marketing and sales performance
  
• Setting an Attitudinal-Behavioral Linkage Strategy
  Definition, Implementation & Benefits
  
• Driving Value through B2B Pipeline Optimization
  Two predictive analytics frameworks for optimizing the B2B pipeline
  
• Putting the Relationship Back in Relationship Marketing
  Proven steps for developing an analytics-based relationship marketing engagement management and tracking system.

• In Streamlining Your Event Marketing Programme,
  Go Beyond Rationalisation to Optimisation
  How improved event marketing strategies can enable the highest ROI and generate the greatest marketing activity and end-customers

• The Emerging Virtual Sales Force
  Advances in technology and a shift in customer buying preferences have created the need for a new breed of sales professional
• Pump Up the Pipeline
  How to cure anemic revenue growth
• Implementing a TeleCoverage Strategy for Small and Midsized Markets
  How large companies are using alternative sales channels to effectively penetrate these critical segments
• Remix Channels for SMB Success
  The SMB market is open for business
• Tuning Up Your Sales Engines
  Why Companies Must Embrace Multiple Sales Channels

• Marketing Mix Modeling, Behavioral Analysis Migrating from B2C Into B2B Sectors
  (April 17, 2008) DemandGen Report
  
• Putting the Relationship Back in Relationship Marketing
  (February 19, 2008) MarketingProfs Today
• David Bradley, Former Corbis CMO, Joins MarketBridge
  (November 14 , 2007) Eastside Business Journal
• MarketBridge Outlines Go-to-Market Imperatives for Pharma
  (November, 2007) Pharmaceutical Executive
• Predictive Analytics Poised To Drive Next Phase of Pipeline Optimization
  (October 9, 2007) DemandGen Report
• Lead Scoring Moves Upstream To Prioritize Early Stage Prospects
  (Sept 17, 2007) DemandGen Report
• Sales Process Survey an RX for Siemens Medical Solutions
  (June 13 , 2007) BtoB Magazine
• Sales Effectiveness Study Uncovers Missed Opps with Existing Accounts
  (June 1, 2007) DemandGen Report
• Risky Business
  (May 30, 2007) Sales & Marketing Management
• Chief Marketing Officers Need To Be Strategic Players
  (May 14, 2007) Industry Week
• Why CMOs are Endangered - is the CEO to Blame?
  (May 4, 2007) TheWiseMarketer.com
• Study Says CMOs Misunderstood
  (April 30, 2007) Investors Business Daily
• The CMO: Black Sheep or Golden Child?
  (April 24, 2007) DestinationCRM
• CMO Council Study Finds Gap Between Expectations and Performance of CMOs
  (April 23, 2007) BtoB Magazine
• Fuzzy Expectations Leave CMOs in the Lurch
  (April 17, 2007) Brandweek
• New Report Says CMOs Are Failing; Failure to Align Qualifications and Business Goals
  (April 16, 2007) DMA-Daily Digest
• Fuzzy Expectations Leave CMOs in Lurch
  (April 16, 2007) Adweek
• If It's Broke...Fix It
  (April, 2007) Selling Power
• The Consultant Is In
  (March 21, 2007) BusinessWeek Online
• The Potent Mesh
  (March 1, 2007) CRM
• MarketBridge Teams with SonoSite to Tap Physician Office Market
  (December 21, 2006) DM News
• Sales Enabled Marketing: Accelerating Your Strategic Account Pipeline
  (May, 2006) Velocity
• Channel Changing: Finding Creative Ways to Cover Your Strategic Accounts(October, 2006) Velocity

Press Releases

• MarketBridge, Telephony Magazine Launch Second Annual Telecom Marketing & Sales Effectiveness Study
  (May 7, 2008)
  
• MarketBridge Partners With Pharmaceutical Executive Magazine to Launch Digital Marketing Study
  (February 20, 2008)
• SPSS Names MarketBridge Systems Integrator Partner of the Year
  (December 13, 2007)
• MarketBridge-SPSS Partnership Focuses on Improving Customers Marketing and Sales Efforts
  (August 14, 2007)
• MarketBridge Launches Integrated Solutions Group To Make Sales & Marketing Organizations Multi-Channel Ready
  (July 2, 2007)
• New Study Shows Hyped Role of Chief Marketing Officer Needs Better Definition, More Substance and Strategic Leadership
  (April 24, 2007)

• Convergence or Convenience?
  Presented at Telephony Live! Conference, October 11, 2007
  

• The Future Pharma Marketing Model
  Original broadcast: August 7, 2007

• The Web + Tele Channels
  TeleWeb creates a seamless buying experience for customers.
  

• European Roundtable Summary
  (Tuesday, May 13) New Directions in Partner Channel Marketing
• Financial Services Roundtable Summary
  (Thursday, September 27) Which Products, Through Which Channels, To Which Customers
  
• High-Tech/Telecom Roundtable Summary
  (Wednesday, September 26, 2007) Driving SMB Multi-Channel Marketing & Sales Effectiveness
  

• Volume 2, No. 2 Sales Effectiveness
• Volume 2. No. 1 Growth Edition
  
• Volume 1. No. 1 Relationship Marketing
  

• Building a Predictive Enterprise, with Andy Hasselwander, VP, MarketBridge
  
• An Interview with Tim Furey, CEO of MarketBridge
  
• Tim Furey on the CMO Role
  
• Marketing Insights from Tim Furey