Tim Furey

Founder and Chairman of the Board

Tim Furey is the Founder and CEO of MarketBridge. Under his leadership, MarketBridge has become the leading provider of technology-enabled B2B marketing and sales performance improvement products and solutions. Mr. Furey led the transformative expansion of MarketBridge from thought-leading, multi-channel consulting firm to a leading provider of end-to-end digital marketing and sales enablement solutions. MarketBridge clients include leading firms in industries such as software (Microsoft, SAP, salesforce.com), hardware (HP, Dell, NetApp), communications (British Telecom, Verizon, Avaya), financial services (Mastercard, HSBC, American Express), and health care (GE, Merck, Humana).

Tim is the author of The Channel Advantage, the definitive guide examining channel strategy and management, a business book best-seller in 2000. Prior to founding MarketBridge, Tim worked with Boston Consulting Group, Mercer Management Consulting, Kaiser Associates and the Marketing Science Institute. Currently, Tim serves on the Board of Directors of Skyworks Solutions (Nasdaq:SWKS), a leading semiconductor manufacturer of wireless telephony applications. Tim earned a Bachelor of Arts in economics, cum laude, from Harvard University and a Masters of Business Administration from Harvard Business School.

Tim’s Posts

Are Geographic Sales Territories Dying?

Subject: Sales Coverage

As the COVID impact increases remote working, virtual conference calls, and online purchasing, sales leaders need to be asking a simple question: Should we actually eliminate geographic territories? The simple answer is “No, but…..”.  We all must recognize that for >100 years the entire DNA …

Read More

Post-Disruption Go-to-Market Strategy

Subject: Other

This pandemic will be over soon. While the costs will be high, scientific innovation and “social distancing” will eventually eliminate this catastrophic disease transmission. To help revenue leaders operationalize strategic change, we have put together a basic three-step process and a sample “checklist” of strategies …

Read More

Go-to-Market 2025 Forecast: Two Disciplines to Separate Winners from Also-Rans in Next 5 Years

Subject: Other

Driven by digital transformation, the 2020s will be known for massive behavioral change in both buyers and sellers. This is already apparent across every industry where venture-backed digital disruptors are growing rapidly – they are driving go-to-market and customer behavior change. Yet, many disruptors have …

Read More

What Exactly is Digital Sales Transformation?

Subject: Other

As of 2020, “digital transformation” is a hot topic in corporate America.  But “digital transformation” of a salesforce – actual people – is almost an oxymoron. Yes, we can provide sales reps with more software tools but essentially, they are still managing human-to-human interactions to …

Read More

What Uber Teaches Us About Great Sales and Buyer Enablement

Subject: Sales Enablement

The “last mile” of revenue generation (getting a qualified lead to close) is always the biggest hurdle. Whether B2B or B2C, this ultimately requires some level of personal relationship development and product customization. Yet many times, businesses don’t realize the costs associated in qualifying a lead …

Read More

Growth Planning: A Three-Part Model for 2019 and Beyond

Subject: Other

“Where will our growth come from over the next three years?” Every strategic planning cycle should start with some variant on that question. What sounds simple is in fact one of the most complex and fraught decision executives have to make, year after year. In …

Read More

Why (and How) PE Firms Focus on the “Last Mile” of Sales & Marketing

Subject: Other

Private equity firms have changed the competitive landscape of every industry.  From funding private companies with disruptive technologies (e.g. Uber) to taking legacy public companies private (e.g. Dun & Bradstreet), PE-backed competitors focus on creating breakthrough go-to-market strategies….quickly. But do PE-backed leadership teams view Sales …

Read More

FinServ Digital Transformation: It’s All About the Data

Subject: Digital Sales

CEOs and their leadership teams in FinServ companies—from banking to insurance to credit—are moving on to the next wave of digital transformation: data strategy and execution. While every company is at different stages of digital maturity (as are individual BUs and functions within each company), …

Read More

Ask Three Questions to Ensure Your 2019 Go-to-Market Strategy is a Success

Subject: Other

It’s almost Fall – back from the beach, leaves are changing, and starting in October, it’s 2019 strategic planning season. As we have written in previous blogs, the discipline of go-to-market strategy development and execution is changing rapidly. The traditional exercises of branding, messaging, new …

Read More

Should You Fire Your Sales Force?

Subject: Sales Coverage

Ok, maybe firing the entire sales force is a little radical. But wait…put yourself in the shoes of a product exec trying to grow her business unit within a mid- to large-size enterprise. Here is what many, many executives are experiencing in the digital transformation …

Read More