For the Love of Marketing (and Sales): Why Alignment Matters
Marketing Operations, Sales Coverage
One of the sessions I attended at the SiriusDecisions Summit in Nashville last week posed the question, does alignment matter? It sounded like such a strange question because the very essence of our lives centers around alignment; alignment of body and mind, alignment of work …
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How to Leverage Content Marketing to Skyrocket Sales
Content Marketing
You know what they say…content is king. Yet, we often hear a recurring question: “Can content marketing increase sales?” Luckily, the general answer is “yes!” Content marketing and sales go hand-in-hand because content can drive interested visitors to your site. The click-through rates show that …
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Social Selling Goes Automated: Putting Marketers in First Gear
Other
The buzz around social selling has grown to a thunderous clamor in the past year so it’s not news that social selling is now an essential part of an effective sales strategy. Far more than just a trend, social selling is a technique shift that …
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Digital Sales: Adapt or Die
Digital Sales, Sales Enablement
Digital Sales: What Does It Mean? How much time does your company invest in landing a single sale? Traditional sales — the phone calls, meetings, and lunches of the past — have taken a back seat to digital sales in the past decade. Now, companies …
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How Facebook’s Algorithm Change is Making Our Lives Harder (And What to Do About It)
Other
Social Media Marketing via Facebook, for most brands, started out like that perfect pair of shoes: comfortable, you know you’ll get noticed when you slip them on in the morning, and best of all, they were given to you as a gift so they didn’t …
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6 Steps For Developing Your Social Selling Strategy
Sales Coverage
Success in sales really comes down to two things: expertly managing your team and exceeding quota. If only it were so simple. In the fast-paced and internet driven world of today, sales organizations are having to retool their tried and true methods of finding and …
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If Your Sales Team Isn’t Doing This, You’re at Risk: Lessons from AA-ISP Leadership Summit
Sales Coverage
The energy was magnetic in Chicago at the AA-ISP Leadership Summit last week. There were so many inspiring presentations validating the importance of inside sales today, a field that was once the little brother to outside sales. It was an eye-opening conference, and we wanted …
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15 Recommendations to Improve Website Analytics – Part 5
Other
Our fifth and final post in the five-part series of 15 Recommendations to Improve Your Web Analytics is near and dear to us. These last three recommendations add an additional layer of complexity to web tagging implementations, but also can save countless hours and provide …
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Take the Lead: Content Mapping for Lead Nurture
Content Marketing
It is known that a lead nurture program is a critical component to converting leads into sales. An integral part of any lead nurture strategy revolves around mapping the right content at the right time to a prospective buyer. The buying cycle is generally a …
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3 Useful Tips We Learned at Oracle MME
Other
Last week, MarketBridge partner Eloqua hosted a little event you may have heard of – Oracle Modern Marketing Experience. We joined throngs of marketers and Oracle Marketing Cloud users in Las Vegas who were eager to return home with tips to impact or even transform …
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4 Tools Sales Reps Should Steal from Marketing
Sales Coverage
As Marketers, we hear sales reps share the difficulties of selling in today’s buying environment. We face our own marketplace challenges, but for a moment, let’s put ourselves in the shoes of a salesperson to understand their frustrations, show support and collaborate to find effective …
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Drip Campaigns vs. Nurturing…Similar but Different
Lead Generation and Nurturing
If you’re a marketer at one point or another you’ve heard of email drip and lead nurturing campaigns, both of which are often – incorrectly – used interchangeably. Although they do at points overlap and supplement one another they are two separate tactics in a …
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Lead Nurturing: Eight Road Signs to Guide You to More Revenue
Other
Getting valuable farmland for free. Striking it rich mining gold and silver. Accessing acres and acres of lumber cheaply. Spreading out and ranching hundreds of heads of cattle. These were just a few of the compelling reasons why thousands of Americans walked the 2,200-mile Oregon …
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Your Lead Nurturing Is Not Successful: What’s Missing?
Other
Behind Every Successful Lead Nurture Program is Segmentation We all know that content is King, but how do you decide what content to use to support your lead nurture campaigns? That’s where segmentation comes into play. Organizations are often challenged with not only generating demand …
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3 Tests to Improve Your Pitiful Email Performance
Lead Generation and Nurturing
Regardless of the details of your business, your email marketing program is undoubtedly a vital component of your go-to-market strategy. In today’s world of over-sending, increasingly intelligent SPAM traps, and fierce competition, it’s harder than ever to break through the clutter. You’re not the only …
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15 Recommendations to Improve Website Analytics – Part 3
Digital Sales, Marketing Analytics
Welcome back to our third installment of 15 Recommendations to Improve Your Web Analytics. In the last two weeks, we laid out our first six recommendations, and this week we continue on with suggestions seven through nine. By now you should be ready to begin …
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Lead Nurturing Guide: 9 Best Practices for Lead Follow-up
Other
Leads are an integral part of any salesforce strategy. Without leads the process stumbles, relying on only chance and fortune. Fostering leads is a great way to take control of your sales force, relying on expertise instead of luck. Fostering leads can be a time-consuming …
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A Simplified Approach to Developing a Content Strategy for Nurturing
Content Marketing
A recent Ascend2 study asked 375 marketing, sales and business professionals about the tactics they use to generate demand[1]. Both content marketing and email marketing came out on top as THE most effective lead generation and lead nurturing tactics. Even though marketers continue to focus …
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Get in the Community Game: 13 Key Components You Need, Part 3
Lead Generation and Nurturing
We’re continuing our highlights of the 13 key components to creating a great community to recruit, nurture and convert your customers – all with a game day twist. Today, we’re wrapping it up with the last 4: 11. Concessions One of the best parts of …
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Lead Scoring That Will Top the Charts: 5 Keys to Lead Scoring Success
Other
A few years ago, I met a well-educated, highly intelligent, and extremely creative man in essentially the middle of nowhere. He and his two PHD buddies had traveled by RV from New York to Nevada motivated by the sole purpose of sharing their art with …
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15 Recommendations to Improve Website Analytics – Part 2
Digital Sales, Marketing Analytics
In last week’s post, we kicked off our 5-part series of 15 Recommendations to Improve Your Web Analytics. Click here to revisit the first post. It outlines our first three recommendations to improve tracking and accurate measurement for your website, or continue reading below for …
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Lead Nurturing: 5 Ways You Are Leaving Money On The Table
Other
Henry Ford once said, “Any customer can have a car painted any color that he wants so long as it is black.” He said that as he rolled out the Model T which had a major revenue impact on the automobile assembly process. Eventually Ford’s …
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5 Metrics to Track When Building Your Lead Nurture Strategy
Other
Whether you’re a small business struggling to connect with the social networking junkies of the 21st century, or an industry leader eager to maintain momentum in the digital space, it’s imperative to recognize the power online communities can have on your lead nurture strategy. Survival …
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Get in the Community Game: 13 Key Components You Need, Part 2
Lead Generation and Nurturing
Last blog, we took you through the first 4 key components to creating a great community to recruit, nurture and convert your customers – all with a game day twist. Let’s move on down the field with the next 5: 5. Home Crowd If you …
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15 Recommendations to Improve Website Analytics – Part 1
Marketing Analytics
Marketing Accountability continues to be a hot topic, particularly in B2B circles. Although Sales & Marketing professionals have talked about the importance of data and measurement for almost twenty years, we continue to see striking oversights in basic implementation, especially as it pertains to websites. …
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