Data-Driven Targeting Archives – MarketBridge

Design, build, and scale an analytic engine focused on identifying and driving critical signals to sales and marketing.

Prioritizing and Penetrating New Growth Pathways

March 16, 2021/in Buyer Personas & Journeys, Channels, Coverage and Channel Design, Data-Driven Targeting, Growth Pathways Framework Marketing, Sales /by Jennifer Rugh

Creating highly systematic and repeatable growth pathways to new revenue is difficult. Download our framework for a 3-step approach to successfully paving new growth pathways and get a checklist of 5 to-do’s.

Reboot Customer Retention: Using Data to Idle Defection Risk

May 26, 2020/in Data, Data-Driven Targeting, Retention Webinar Predictive Analytics Customer Experience /by Catherine Artz

Most companies can expect the inevitable, 10-20% YoY attrition of existing buyers. But under pandemic circumstances, businesses can’t risk any additional loss furthermore making “the customer experience” an important area of scrutiny. Join us on Thursday, June 11th at 3:00 PM ET as we cover the specific data points needed to predict at-risk-buyers and improve CX.

Reboot Customer Cross-Sell: How to Capitalize on High Yield Opportunities Now

May 13, 2020/in Cross-Selling, Data-Driven Targeting, Inside Sales Webinar Multi-Channel Sales Enablement, Predictive Analytics, Revenue Reboot /by Catherine Artz

As companies bounce back from lockdowns, sales and customer experience teams need to focus their resources on high yield revenue opportunities for an aggressive restart. It’s a no brainer for organizations like these to focus on existing customers – today’s installed customer base drives at least 80% of tomorrow’s revenues. Join us on Thursday, May 28th at 3:00 PM ET as we cover the specific datapoints needed to predict a buyer’s growth potential AND how to drive scalable cross-sell programs for your front-line teams.

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