Our market intelligence team listened to 1,000’s of digital conversations this Fall around Open Enrollment to identify the top topics and themes that emerged. We combined this digital listening with client insights, competitive analysis, and our expertise to arrive at several key go-to-market themes that we believe will be critical to driving growth in the 2021 group benefits market, and beyond. An Industry Rocked to the Core As with many industries, COVID-19 has certainly […]
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Digital transformation across many industries has seen leaps and bounds in advancements over the past 10-12 months, largely due to COVID-19. And although COVID-19 has ushered in a new emphasis on the adoption of technologies, consumers have not displayed a significant increase in the desire to migrate fully to digital banking. Download our report containing six major statistical findings as consumers navigate Banking options, services, and solutions.
As digital transformation continues to reshape many industries, the auto insurance industry faces unprecedented disruption from Fintech contenders. Download our report containing five major statistical findings as consumers navigate Auto Insurance options, services, and solutions.
2020 brought a wave of massive change to how carriers, brokers, employers, and employees sell, consider, and buy various benefits. Access our on-demand webinar for a summary of our observations during the Open Enrollment period including four core strategies for 2021 growth.
Fintech disruptors – like Betterment, Wealthfront, Robinhood, and others – are revolutionizing the industry, leading with digital-first offerings. Despite the rise in these disruptors, our research found many consumers are unwilling to give up “traditional” services and offerings. Download our report containing six major statistical findings as consumers navigate Investment Management options, services, and solutions.
Early on in the pandemic, an influential article—The Hammer and the Dance—was published in The Medium attempting to predict the course of society’s response to COVID-19. Whether you agreed with the data science, it was an interesting thought piece that most definitely affected policy. It argued that the initial response to COVID must be a harsh, months-long lockdown to bring R—the virus reproduction rate—below 1…
How is your company preparing for the coming cookie-pocalypse? The end of third-party cookies will fundamentally change digital marketing strategies across industries and have major implications for delivering a great customer experience…
Today’s companies are investing heavily into perfecting the design of their product or service. But what often slips through the cracks is the importance of a well-designed experience – from purchasing, to getting support, to even returning. These experiences are just as or more important than the product design, and friction points in the experience can greatly impact customer loyalty. Are you aware of the friction points in your customer experience?
The lines between a product and a service are blurring, making ‘stickiness’ more about service and experience than just product features alone. Breaking through the clutter is no longer about simply scaling a sales force or partner network to cover more customers and therefore product revenue, but rather enabling that coverage to deliver superior service.
To meet the needs of small businesses, it is important to remember that inside that account there are individuals making the decisions. And just like consumers, small business buyers have distinct communication preferences, servicing needs, and day–to-day pain points. For example, in our survey of employers, we set out to understand how decision-makers…