Generate focused intelligence that both defines the market and competitive landscape and reveals high-engagement customer moments and friction points.

Driving Revenue Success Through Customer Experience Enablement

To identify which Customer Experience strategies are driving revenue success for Insurance businesses, we analyzed real customer conversations, competitors, and client insights to uncover strategies we see the most successful companies adopting. Download the report for 4 mandates to build the most effective CX-oriented organization.

Building A Customer Experience Driven Culture for Revenue Success

To identify which customer experience-driven strategies are guiding Technology businesses’ success, we analyzed real customer conversations, breaking news, and more from across the web to find stories of superior Customer Experience (and some sub-par). Download the report for 4 mandates to build the most effective CX-oriented organization.

Think Small to Win Big: How Carriers Should Approach Small Business Buyers at an Individual Level

To meet the needs of small businesses, it is important to remember that inside that account there are individuals making the decisions. And just like consumers, small business buyers have distinct communication preferences, servicing needs, and day–to-day pain points. For example, in our survey of employers, we set out to understand how decision-makers…

Key Strategies To Win Over SMB Benefit Buyers

We conducted a multi-faceted research study uncovering a number of pain points and barriers—providing key strategies to win over SMB benefit buyers. Download the report for 5 actions to acquire and grow SMB accounts, plus more.

5 Emerging Growth Strategies to Win in the Subscription Economy

To identify which emerging growth strategies will move the needle, we’ve distilled 1,000s of data points into critical go-to-market insights. Download the report for 5 emerging strategies to future-proof your growth, tactical next steps for sales, marketing, and channel leaders, and proof points on trends and actions of top Tech leaders.

Why the Ancillary Insurance Market is About to Boom, and Only Some Will Have Competitive Advantage

Offering a health plan is no longer enough. Today’s employers are adding dental, life, long-term disability and other innovative ancillary benefits in order to attract and retain the best talent in the tightest labor market in years. This means brokers and carriers need to follow suit for immediate and longer-term revenue opportunities.

Ancillary Benefits Digital Listening Report

We highlight competitive and go-to-market insights as industry disruptors try to take a cut of the growing demand for integrated healthcare.

Edge Computing Report

In this excerpt, MarketBridge synthesizes signal from across the digital ecosystem (social, news, influencer, advertising) to highlight critical competitive and go-to-market insights for enterprises offering edge computing solutions to manufacturing businesses…

How Simply “Watching Your Buyers” Can Increase Retention Rates

One of our clients recently came to us with an issue that we immediately diagnosed as a friction problem. A product had been conceived and built which should have been selling well, but uptake was slow. There was nothing functionally wrong with the product; it did what it said it did, and it filled an […]

Using Digital “Intelligence” To Source Vertical Opportunities

NOTE:  This is part of a blog series entitled, “The Six Chapters of the Social Insights Story.”  You can read the intro here. All of us know what it’s like to drive at night in a dense fog. Given the obscurity and lack of clarity in front of us, we use various bits of information to help […]