The Evolution Of Marketing Measurement

Our analytics expert shared his expertise with HR.com on the evolution of marketing measurement, including what it looks like today.

5 Strategies to Improve Marketing Effectiveness This Year

Our analytics expert shared his advice with DestinationCRM on what marketers should do to improve marketing effectiveness while navigating the post-cookie world.

The Problem with Multiple Customer Segmentations

It can be tempting to create the perfect segmentation; however, multiple customer segmentations are almost always a mistake. Download our checklist “10 Step Checklist for Creating Actionable Segmentations and Personas” for additional insights.

What CMOs Need to Know About the End of Third-Party Cookies

Learn about third-party cookies, the post-cookie world, and forward-thinking solutions as the third-party cookie crumbles in 2023. Download our whitepaper for 4 more areas that CMOS struggle in measuring ROI and where they should focus.

The #1 Go-to-Market Imperative for Each Revenue Leader

We combine the number one go-to-market strategy in 2022 for each revenue leader (CMO, CRO, CXO) with tactical ‘go-do’s’ to get rolling.

5 Areas That CMOs Struggle in Measuring ROI and Where to Focus

Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.

Measuring Marketing’s Effectiveness

The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.

How to Measure and Optimize Marketing Effectiveness

Unfortunately, the challenge of proving marketing value is getting harder, not easier. Watch the on-demand webinar as we discuss many of the methods and tools for measuring marketing effectiveness, including several thorny problems.

The Art of Data Science: Understanding Data’s Role in Business

Andy Hasselwander, Chief Analytics Officer at MarketBridge, joins Accelerating Value to discuss common mistakes companies make with data analytics, the measurement trap (and how to avoid it), and why data specialists need to better understand the businesses and industries they work in.

Optimizing Marketing Mix in the Subscription Economy

The subscription economy has impacted all industries and is driving massive changes in business processes and operating models. The dramatic change in customer preferences away from ownership and towards outcomes and increased flexibility has changed the game…