How Marketers Can Curb Metrics Cravings in the Post-Cookie World
Our analytics expert, Andy Hasselwander, shared his advice with CommPRO on how marketers can achieve sweet victory with marketing campaigns in the post-cookie world
MarketBridge Recognized as Top 10 Marketing Analytics Solution Provider
/in Marketing Analytics, Other News, Press Release /by Andy HasselwanderMarketBridge, the leading provider of rapidly scalable, innovative go-to-market solutions, was recognized as one of MarTech Outlook Magazine’s Top 10 Marketing Analytics Solution Providers in 2022.
The Evolution Of Marketing Measurement
/in Marketing Analytics, Marketing ROI News /by Andy HasselwanderOur analytics expert shared his expertise with HR.com on the evolution of marketing measurement, including what it looks like today.
5 Strategies to Improve Marketing Effectiveness This Year
/in Content Marketing, Marketing Analytics, Multichannel Marketing News /by Andy HasselwanderOur analytics expert shared his advice with DestinationCRM on what marketers should do to improve marketing effectiveness while navigating the post-cookie world.
The Problem with Multiple Customer Segmentations
/in Buyer Journeys, Customer Analytics, Marketing Analytics Article /by Andy HasselwanderIt can be tempting to create the perfect segmentation; however, multiple customer segmentations are almost always a mistake. Download our checklist “10 Step Checklist for Creating Actionable Segmentations and Personas” for additional insights.
What CMOs Need to Know About the End of Third-Party Cookies
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Article /by MarketBridgeLearn about third-party cookies, the post-cookie world, and forward-thinking solutions as the third-party cookie crumbles in 2023. Download our whitepaper for 4 more areas that CMOS struggle in measuring ROI and where they should focus.
The #1 Go-to-Market Imperative for Each Revenue Leader
/in Customer Experience, Go-to-Market Strategy, Marketing Analytics, Sales Coverage Article /by Brice ChaneyWe combine the number one go-to-market strategy in 2022 for each revenue leader (CMO, CRO, CXO) with tactical ‘go-do’s’ to get rolling.
5 Areas That CMOs Struggle in Measuring ROI and Where to Focus
/in Marketing Analytics, Marketing ROI Whitepaper /by Andy HasselwanderDespite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.
Measuring Marketing’s Effectiveness
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Whitepaper /by Andy HasselwanderThe pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.
How to Measure and Optimize Marketing Effectiveness
/in Marketing Analytics, Marketing ROI Webinar /by Andy HasselwanderUnfortunately, the challenge of proving marketing value is getting harder, not easier. Watch the on-demand webinar as we discuss many of the methods and tools for measuring marketing effectiveness, including several thorny problems.
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