Help Sales Close Deals Faster with Predictive Analytics

Want to help your sales team close more deals this quarter? Predictive analytics can give you results in a week or two. I have been working directly with sales leaders for over six years and one of my favorite things is the look of surprise and joy on their faces when I show them the […]

Growing Your Marketing Math: 3 Places to Invest Incremental Marketing Analytics Budget

Marketing spend is on the upswing as the economic outlook and other key metrics trend up. One interesting statistic in the latest CMO survey, which indicates that marketers expect to spend more on marketing analytics. Current analytic spend is 7.1% of total marketing budgets and is projected to be above 12% over the next three […]