Leverage a combination of measurement best practices and performance modeling to quantify the impact of sales, marketing and customer experience initiatives.

Where Subscription Marketers Need to Focus Their Energy

In the last decade or more, every industry has dipped into subscription-based business models. From subscription natives like HelloFresh and Spotify to those in the process of transitioning like grocery chains and news/media moguls, reoccurring revenue models sound enticing. But it’s easier said than done. With consumers having limited dollars to place their subscription services, […]

Optimizing Marketing Mix in the Subscription Economy

The subscription economy has impacted all industries and is driving massive changes in business processes and operating models. The dramatic change in customer preferences away from ownership and towards outcomes and increased flexibility has changed the game…

Measuring Marketing’s Effectiveness in 2021

Uncertainties Around Marketing’s ROI Measuring marketing’s effectiveness remains a CMO’s top priority in 2021. Unlike almost every other part of operating a business, measuring return on marketing remains frustratingly squishy. The simple reasoning for this is that marketing professionals work with prospects and customers who are not totally “known”. For all the attempts to make […]