Uncertainties Around Marketing’s ROI Measuring marketing’s effectiveness remains a CMO’s top priority in 2021. Unlike almost every other part of operating a business, measuring return on marketing remains frustratingly squishy. The simple reasoning for this is that marketing professionals work with prospects and customers who are not totally “known”. For all the attempts to make […]
Leverage a combination of measurement best practices and performance modeling to quantify the impact of sales, marketing and customer experience initiatives.
https://market-bridge.com/wp-content/uploads/2021/04/measuring-marketings-effectiveness-in-2021.png 350 845 Andy Hasselwander https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Andy Hasselwander2021-04-08 13:20:302021-04-08 13:38:42Measuring Marketing's Effectiveness in 2021