Leverage a combination of measurement best practices and performance modeling to quantify the impact of sales, marketing and customer experience initiatives.

Optimizing Marketing Mix in the Subscription Economy

The subscription economy has impacted all industries and is driving massive changes in business processes and operating models. Whether companies like it or not, everyone is competing in the subscription business model; regardless of whether they offer subscriptions themselves. Balancing dollars and tactics across different objectives cannot be solved with a single multi-channel approach – analytics can solve growing channel complexity.

Measuring Marketing’s Effectiveness in 2021

Uncertainties Around Marketing’s ROI Measuring marketing’s effectiveness remains a CMO’s top priority in 2021. Unlike almost every other part of operating a business, measuring return on marketing remains frustratingly squishy. The simple reasoning for this is that marketing professionals work with prospects and customers who are not totally “known”. For all the attempts to make […]