RTC Partners Announces Four Investments as Foundation for Powerhouse Marketing Services Platform 

RTC Partners, a growth-focused private equity firm, today announced it has closed strategic growth investments in four industry-leading, North America-based marketing and sales services firms – fama PR, Intelisent, MarketBridge, and Quarry.

MarketBridge Honored as The Washington Post’s 2023 Top Workplaces

MarketBridge is honored to be named one of The Washington Post’s 2023 Top Workplaces in the Washington, D.C., highlighting its exceptional culture, collaboration, and innovation.

MarketBridge Wins Two Silver Stevie® Awards in 2023 Stevie Awards for Sales & Customer Service

MarketBridge is honored to receive two Stevie Awards in the 17th annual Stevie Awards for Sales & Customer Service.

MarketBridge Honored as Organization of the Year by Business Intelligence Group

MarketBridge has been named as Organization of the Year by Business Intelligence Group’s annual Sales and Marketing Technology Awards, also known as The Sammys. This award highlights MarketBridge’s success in insights and analytics, specifically in go-to-market strategy.

MarketBridge Recognized as Top 10 Marketing Analytics Solution Provider

MarketBridge, the leading provider of rapidly scalable, innovative go-to-market solutions, was recognized as one of MarTech Outlook Magazine’s Top 10 Marketing Analytics Solution Providers in 2022.

MarketBridge Wins Gold & Bronze Stevie® Awards in 2022 Stevie Awards for Sales & Customer Service

MarketBridge is honored to receive two awards for ‘Sales Training Practice of the Year’ and ‘Incentive Provider of the Year’ in the 16th annual Stevie® Awards for Sales & Customer Service!

2021 Group Benefits: Shifting the Mindset from Products to Solutions

In Part 3, our team shares why Brokers and Providers are bundling coverages, the innovation potential for group benefits leaders that are transitioning from products to solutions, and 5 steps to building a customer-centric solutions strategy.

2021 Group Benefits: Personalizing the Benefits Experience Via Employee Segmentation

In Part 2, our team shares how the pandemic has altered employee engagement in the benefits enrollment process, what employers and employees need from carriers/brokers during this accelerated transition, and what this means for…

2021 Group Benefits: Changing Distribution and Go-to-Market Models

In Part 1 of our series, we dive into the specific go-to-market models for benefits providers as they face challenges. From employer-via-broker to direct-to­ consumer models, read on to see what’s happening and where things are going. We share strategies, imperatives, and foreseeable opportunities for benefits providers and their senior executives.

The COVID-19 Catalyst: Brick-and-Mortar Retail’s Future 

(Part II of the Hammer and the Dance Series)   I started writing this post as a sequel to the “Hammer and the Dance” post about health care. This one is focused on retail. As soon as I started writing it, the scope expanded significantly. I’ve been doing a lot of work on retail strategy for the past […]