A wrap-up of our 2020 COVID digital listening shows health insurers focus on digital, accessible, whole-person member care to mitigate the impact of COVID-19.
Telehealth adoption grew quickly from member demand for safe, socially distant care
Some 50% of health insurance members experience a lack ooutreach from insurers during the pandemic
As consumers lost their jobs and income, insurers removed traditional barriers to care
And more…
7.10 – 7.23 BRIEFING
CVS Health is launching awareness initiatives to promote the safe return to primary care clinics.
Insurers are expanding virtual care options for members, including behavioral health care.
Insurers have seen an increased interest and adoption of wellness programs during the pandemic.
6.12 – 6.25 BRIEFING
Insurers are expanding investments in health and food programs to improve the health of vulnerable populations impacted by COVID-19.
COVID-19 has spurred organizations to fast-track data-sharing programs that will improve health care coordination and reduce the overall cost of care.
Small businesses cite increased desire to provide comprehensive health coverage to their employees amidst the pandemic, despite a slowing economy.
5.29 – 6.11 BRIEFING
Anthem is providing public decision-makers with digital tools that translate insurer data into actionable insights to help them safely reopen amidst COVID-19.
Insurers are continuing to bolster COVID-19 testing infrastructure as they prepare for the long-term impact of the pandemic.
Insurers expanded COVID-19 treatment cost waivers and continue to provide premium relief to their commercial and individual members.
5.15 – 5.28 BRIEFING
Insurers are developing playbooks and offering guidance to help employers reopen offices during this unprecedented time.
Consumers fail to see the value of their health plans during COVID-19, citing lack of communication from insurers.
Many consumers are hesitant to return to in-person healthcare for fear of getting sick, showing the importance of virtual care accessibility.
5.01 – 5.14 BRIEFING
Insurers continue to recognize the need to accommodate members’ emotional health by introducing supportive programs.
Cigna is removing barriers to care for members by establishing a program to eliminate surprise billing for COVID-related care and beyond.
Nevada will reward insurance agents for effective social distancing marketing and outreach strategies, as many grapple with understanding new sales and outreach best practices.
4.24 – 4.30 BRIEFING
Insurers are implementing AI chatbots to digitally provide the public with essential health information.
Consumers are experiencing unexpected costs when using telehealth services during the pandemic, causing mistrust of health insurance companies.
Insurers are easing cumbersome regulations, like prior authorization requirements, to improve access to care during the COVID-19 crisis.
4.17 – 4.23 BRIEFING
Some insurers are coordinating text alerts to inform and target vulnerable communities.
Insurers predict low financial costs during the pandemic, as many people avoiding health care.
Hospitals across the U.S. have furloughed thousands of employees as consumers delay elective surgeries and other non-essential services.
4.10 – 4.16 BRIEFING
Telehealth services have hit mainstream use and will continue to stay relevant and necessary after the pandemic.
Carriers are funding social determinants of health to support vulnerable communities and improve health outcomes during the COVID-19 crisis.
As millions of people lose their employer-sponsored health insurance, state marketplaces are removing traditional enrollment barriers to help people receive coverage.
4.03 – 4.09 BRIEFING
Insurer cost-waiving of COVID-19 treatment is quickly becoming status quo to encourage members to seek care.
Insurance companies are accelerating payments to providers as many hospitals suffer financial losses.
The COVID-19 pandemic has amplified consumers’ desire for behavioral health resources and carriers are responding with new benefits.
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