The partner channel model hadn’t changed much until a few years ago. Most groceries and consumer goods traveled through supermarkets; most cars were sold through dealers, and most manufacturing items were sold through distributors. These traditional channel models have some combination of nine traits in common, depending on the industry. Typically, for a partner to meet the definition of a “traditional”…
Beat the big guy
With the rise of e-commerce and the decline of the shopping mall, the last two decades have seen massive shifts in the world of retail. Consumers are migrating online and demanding more from their purchases: lower prices, faster shipping, sustainable practices. Amazon looms large and threatens players at every stage of the supply chain as […]
LAS VEGAS, NEVADA – February 25, 2019 – MarketBridge was presented with a Gold Stevie® Award in the Sales Training Practice of the Year category and a Gold Stevie® Award in the Incentive, Rewards, or Recognition Provider of the Year at the 13th annual Stevie Awards for Sales & Customer Service Friday night.
I’ve always been intrigued by the ability of an effective coach to enhance the skills of a highly successful athlete. How do you motivate a decorated veteran like Serena Williams to compete at Wimbledon? How does Michael Phelps’ coach inspire him to break yet another Olympic record? Successful coaching requires understanding the goals, needs and […]
The modern miracle of e-commerce is entering its third decade. While there is some nitpicking, the consensus reported in the New York Times is that the first purchase on a commercial website was the purchase of a music CD on August 10, 1994. Fast forwarding to this year, internet spending surpassed $300 billion for the […]
Every 20 to 30 years Retail goes through a seismic change that transforms the way in which we engage and service our customers. There was the shift away from the 1-on-1, highly consultative sales in the early 60s to the world of big-box and multi-category retailing, followed by the e-tailing, commoditizing dynamic that emerged with […]
This happened to me. While driving home from work, I realized I had nothing for my wife’s birthday the next day. I stopped at her favorite store hoping to walk out with an acceptable present. My hopes were not high. A pleasant sales associate greeted me and asked if I needed help. Within five minutes, […]