Empower your sales channels to efficiently drive revenues in the subscription economy with technology insights from industry and subject-matter experts.

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

The biggest issue we see technology companies making today is using the investments in the CS role to define their CX strategy as opposed to defining their CX strategy and using the CS role as a critical enabler to that strategy. There are three very specific fail points when this occurs…

Building A Customer Experience Driven Culture for Revenue Success

Customer Experience (CX) has now become a central differentiator for the most successful tech companies. Watch the on-demand webinar as we cover four mandates from our report “Building A Customer Experience Driven Culture for Revenue Success.”

Building A Customer Experience Driven Culture for Revenue Success

To identify which customer experience-driven strategies are guiding Technology businesses’ success, we analyzed real customer conversations, breaking news, and more from across the web to find stories of superior Customer Experience (and some sub-par). Download the report for 4 mandates to build the most effective CX-oriented organization.

5 Actions for Success in the XaaS Subscription Economy

Never before have Tech enterprises experienced such a massive transition—from on-prem to cloud, and from one-time transactions to recurring, subscription revenue models. In the on-demand webinar “5 Actions for Success in the XaaS Subscription Economy,” we surface the top go-to-market issues you must navigate.

Leveraging Channel Partners as Your Frontline to Sales Agility

As the technology industry landscape continues to shift towards XaaS recurring revenue models, the role of the channel is changing dramatically and forcing a new model for the vendor-partner relationship. While there are clear financial benefits of the recurring revenue transition, the underlying driver is the dramatic increase in customer control over the buying process. […]

5 Emerging Growth Strategies to Win in the Subscription Economy

To identify which emerging growth strategies will move the needle, we’ve distilled 1,000s of data points into critical go-to-market insights. Download the report for 5 emerging strategies to future-proof your growth, tactical next steps for sales, marketing, and channel leaders, and proof points on trends and actions of top Tech leaders.

Platform-as-a-Channel: A New Model Disrupting the Channel Partner Ecosystem

The partner channel model hadn’t changed much until a few years ago. Most groceries and consumer goods traveled through supermarkets; most cars were sold through dealers, and most manufacturing items were sold through distributors. These traditional channel models have some combination of nine traits in common, depending on the industry. Typically, for a partner to meet the definition of a “traditional”…

Edge Computing Report

In this excerpt, MarketBridge synthesizes signal from across the digital ecosystem (social, news, influencer, advertising) to highlight critical competitive and go-to-market insights for enterprises offering edge computing solutions to manufacturing businesses…

9 Requirements for Effective Cross-Selling in High Tech

The impact of digital transformation on the Technology sector is staggering. Billion-dollar technology incumbents, hyper-growth emerging stars, and new start-ups alike are not only developing and supplying the catalysts of digital transformation to their customers across all industries, but they also face the need to adapt themselves to continually accelerate revenue growth. Emerging trends like […]

How Simply “Watching Your Buyers” Can Increase Retention Rates

One of our clients recently came to us with an issue that we immediately diagnosed as a friction problem. A product had been conceived and built which should have been selling well, but uptake was slow. There was nothing functionally wrong with the product; it did what it said it did, and it filled an […]