Empower your sales channels to efficiently drive revenues in the subscription economy with technology insights from industry and subject-matter experts.

Tech: A Look Back at the Top 5 of 2018

Change seems to be afoot for 2019 already!  Whether it’s the start of a new fiscal or just the time of year that prompts creative, out-of-the-box thinking on meeting strategic objectives, most of our Tech clients are showing a strong appetite to do something different to meet this year’s performance objectives. Sales and marketing decision […]

AWS Goes After Data Center Providers. How to Fight Back

At the AWS re:Invent conference a few weeks ago, AWS CEO Andrew Jassy made a major announcement outside the norm for the public cloud behemoth.  Jassy said AWS would begin taking on traditional data center hardware vendors with its on-premises service AWS Outposts.  One response called this AWS’s “boldest effort yet” to challenge legacy data […]

How Sales Content Can Create a Consistent Experience for Tech Buyers

Every organization understands the importance of offering consistent products and services, but most don’t understand the role content can play in delivering a consistent customer experience. Consistency encourages regularity and reliability, which in turn makes customers feel safe and open to building a long-term relationship with you and your product or service. A study by McKinsey […]

MarketBridge Insider, Tech Edition (November)

In honor of Thanksgiving last week, we’re serving up fresh insights and perspectives on how customer data and robust analytics around that data are delivering big results for Sales & Marketing teams in the Tech sector. For starters, an epic battle of the titans between Microsoft and Salesforce.com just took a new and important twist…one […]

How Microsoft Just Added Fuel to its LinkedIn Fire to Take Down Salesforce.com

It may be too late to declare “let the battle begin!” between Microsoft and Salesforce.com to own the hearts and minds of sellers and marketers across the globe, but the rivalry may have just quietly entered a new and epic Clash of the Titans phase. What Microsoft Just Did Last month, Microsoft unveiled a critical […]

Big Data’s Big Problem

There’s a common myth inside the discussion about the earth’s natural resources, namely that we run the risk of exhausting them. But a simple research of the matter quickly dispels this. We do not run the risk of “running out,” of our resources, but instead face the dilemma of not being able to extract them. […]

Help Wanted: IoT Roadmaps Needed!

The old adage “You can’t get there from here” is an expression that suggests a destination can’t be reached without extensive, complicated directions. Now imagine how much more frustrating it would be for the person seeking directions if they didn’t even know where “here” was, let alone “there.” In recent intelligence work that we completed […]

MarketBridge Insider, Tech Edition (October)

Teeing Up Go-to-Market Success in 2019 It’s October, so that means it must be time to begin looking ahead in earnest to 2019 priorities. Budgets may even already be set for some. If not, locking in on go-to-market priorities, program investments, and even new skill sets can make the difference between a strong 1H of […]

The Critical Path Ahead for Tech CMOs

It’s here.  The 21st CMO Survey is out and it gives us the opportunity to lift our heads up from our day-to-day work with our Technology clients and understand CMOs’ perspectives on where they are placing bets on growth and where the greatest risks of failure in their operations might be.  It’s a good tool […]

Thoughts on the Microsoft-SAP-Adobe Open Data Alliance

This week, Microsoft, SAP, and Adobe (I’ll call it the MAS alliance moving forward) announced an “Open Data Initiative” or ODI. The general consensus is that this is a competitive response to the increasing domination of Salesforce.com in the CRM and marketing technology space, whose PEPM (per employee, per month) SaaS (software-as-a-service) CRM platform has […]