Fueling the Next Growth Curve at Smartsheet with Buyer-Centric Messaging
Buyer Journeys, Customer Experience, Go-to-Market Strategy, Growth Pathways
Direct from the 2023 ANA Masters of B2B Marketing Conference, listen in as Kati Quigley and Mike Kelleher share Smartsheet’s recent efforts to fuel the next growth curve with buyer-centric messaging.
Read MoreEnhancing Competitive Positioning
Buyer Journeys, Customer Experience, Sales Enablement
Software company refreshes customer-centric messaging to out-position competitors in the as-a-Service space after working with MarketBridge. Learn more from our competitive positioning case study.
Read MoreMarketBridge Honored as The Washington Post’s 2023 Top Workplaces
MarketBridge is honored to be named one of The Washington Post’s 2023 Top Workplaces in the Washington, D.C., highlighting its exceptional culture, collaboration, and innovation.
Read MoreThe Retention Imperative: Securing Long-Term Revenue Growth in Healthcare
Customer Experience, Customer Retention
Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.
Read More3 Steps to Using Data to Curb Member Churn and Fortify Loyalty
Customer Experience, Customer Retention, Growth Pathways
In this guide, we walk through three steps to mitigate member switching and enhance the member loyalty loop to secure long-term revenue growth. Download the guide to learn more.
Read MoreRight-Sizing the Funnel: Analytically Balancing Awareness, Consideration, and Demand Capture
Marketing Analytics, Marketing ROI, Multichannel Marketing
Watch the on-demand session direct from the 2023 ANA Advancements in Measurement Conference as our Chief Analytics Officer discusses the best way to measure the effectiveness of upper funnel tactics via econometric approaches like MMM (marketing mix modeling).
Read MoreThe Trust Dilemma: Are Advertising Platforms Acting in Your Best Interests?
Lead Generation and Nurturing, Marketing Analytics
Advertising platforms such as Google and Facebook are pushing AI/machine learning to help companies optimize results and increase efficiency. But can you trust that the advertising platforms are acting in your best interests?
Read MorePart 1: Growth Design – A Roadmap for Modern B2B Go-to-Market
Go-to-Market Strategy, Growth Pathways, Routes-to-Market
‘Part 1: Growth Design’ explores the scope and history of go-to-market strategy and the technological innovations that are driving massive change in this discipline. Download the comprehensive 49-page whitepaper and learn more about this 3-part series.
Read MoreA Roadmap for Modern B2B Go-to-Market
“A Roadmap to Modern B2B Go-to-Market” is a three-part whitepaper series for executives and business leaders navigating technology and market shifts while needing light on the art and science of constructing stable, predictable revenue streams—a linchpin for corporate success.
Read MoreThe State of Marketing Analytics
This benchmark report is a way for marketing analytics leaders and teams get a sense of where they stand on the path to advanced analytics. Access the report to learn more about our findings on the state of marketing analytics in 2022/2023.
Read MoreMedicare Insurance Marketing: Navigating National vs. Local Challenges
Lead Generation and Nurturing, Market Insights
To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
Read MoreApple Pay Later, Bad for Brand?
Just when the market excitement about Buy Now, Pay Later (BNPL) financing was waning, Apple breathed new life into the concept with Apple Pay Later. But is this bad for their brand?
Read MoreB2B Revenue Leaders: Are You Making This Costly Mistake During an Economic Downturn?
Digital Sales, Growth Pathways, Lead Generation and Nurturing
While it may be tempting to cut B2B marketing efforts during a recessionary period, doing so can hinder an organization’s long-term growth and success. We cover three reasons why B2B revenue leaders shouldn’t cut marketing spend and three tactical go-forward steps to increase efficiency.
Read MoreHow Consumer Finance Marketers Can Increase Effectiveness & Decrease Costs
Marketing Analytics, Marketing ROI
Spending the highest percent of revenue on Marketing of any industry, consumer finance companies rely heavily on marketing to drive business growth. Download our executive guide for 3 imperatives to better quantify marketing’s impact and balance investments across online and offline channels.
Read MoreMarketBridge Wins Two Silver Stevie® Awards in 2023 Stevie Awards for Sales & Customer Service
MarketBridge is honored to receive two Stevie Awards in the 17th annual Stevie Awards for Sales & Customer Service.
Read More4 Building Blocks for CROs to Drive Channel Transformation
Channel Partner Enablement, Go-to-Market Strategy
Watch the 30-minute, on-demand webinar that covers a clear path forward for CROs to successfully drive partner channel transformation.
Read MoreOnly 35% of Tech CROs and Executives Are Very Satisfied with Partner Performance
Our report shows that only 35% of Chief Revenue Officers (CROs) and executives are very satisfied with partner performance heading into 2023. Access the report to learn more.
Read More6 Most Common Marketing Analytics Pitfalls
Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.
Read MoreToday’s Marketing Analytics Organizations Are Falling Short; MarketBridge Conducts a Study to Understand Why
MarketBridge released a new study for marketing analytics professionals looking to understand where they are on the path to advanced analytics and where they can improve.
Read MoreA CRO’s Guide to Transforming the Channel for XaaS Success
Channel Partner Enablement, Go-to-Market Strategy
CROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for …
Read MoreBuilding a High-Performance Marketing Analytics Function
Watch the summarised walkthrough of the whitepaper “A Roadmap for Modern Marketing Analytics,” which includes the root causes of analytics struggles and best practices to maintain marketing data, build a robust analytics function, and power decision-making.
Read MoreA Roadmap for Modern Marketing Analytics
For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics teams by 60% in 2023. These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes and …
Read MoreGo-to-Market Footprint Expansion
Insurance provider builds new revenue stream and exceeds growth projections by 61% working with MarketBridge. Learn more in our case study.
Read MoreDesigning Sales Compensation Programs
Sales Coverage, Sales Enablement
SaaS Company drives 40% increase in opportunity value with best-in-class competitive compensation after working with MarketBridge. Learn more in our case study.
Read MoreOptimizing Sales Coverage
SaaS Company sees 42% improvement in sales efficiency with improved go-to-market sales strategy after MarketBridge assessment. Learn more in our case study.
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