Brice Chaney
Senior Vice President
As Senior Vice President, Brice works with client leads to deliver creative and effective go-to-market solutions and programs. Brice has spent the last 12+ years broadly in the commercial strategy and insights space. Within this space, Brice has a diverse background spanning analytics, consumer insights/research, commercial strategy and sales and marketing operations, and has worked across multiple B2B and B2C industries including software/technology, insurance, financial services, CPG, and Media.
Most recently, Brice was a client engagement lead at Alexander Group, a revenue growth management consulting firm, where he led commercial strategy development and project delivery as well as managing key account relationships. Prior to Alexander Group Brice founded and exited a software company, FocalOps, that was focused on bridging the growing gap between finance/management and software development teams.
Before founding FocalOps, Brice held multiple leadership positions at Collage Group, a marketing strategy and services firm, including overseeing the research and consulting practices as well as the syndicated product. Brice helped Collage group grow 8x over a 7 year period while at the firm. Brice started his career in the Analytics practice at MarketBridge.
Brice has a BA from Colgate University, and an MA from in Economics from NYU.
Brice’s Posts
Optimizing Marketing Mix in the Subscription Economy
Subject: Analytics, Performance Measurement, ROIThe subscription economy has impacted all industries and is driving massive changes in business processes and operating models. Whether companies like it or not, everyone is competing in the subscription business model; regardless of whether they offer subscriptions themselves. Balancing dollars and tactics across different …
Read MoreSix Go-to-Market Themes for 2021 Success
Subject: StrategyWith 2021 underway, and the world appearing to be transitioning from the pandemic, we took a look at how certain market trends are crystallizing going forward. We identified 6 key market trends and themes for revenue leaders to understand and react to…
Read MoreTwo Core Go-to-Market Principles to Future Proof Growth Post-Disruption
Subject: Sales & Channel Enablement, StrategyThe most pronounced issue this pandemic has brought front and center for revenue leaders is the imperative to operate in ever smaller ‘windows of certainty’. While this is undoubtedly true in the midst of disruption, it will also be true post-disruption. In fact, it is …
Read MoreExecuting Customer Retention in Times of Disruption
Subject: RetentionWe are living through an era of ‘what’s old is new’ as it relates to retention. While executives have always understood the value of keeping loyal customers, massive market transformations have raised the stakes and forced what often was a behind the scenes ‘autopilot’ type …
Read MoreEstablishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech
Subject: Customer ExperienceThe biggest issue we see technology companies making today is using the investments in the CS role to define their CX strategy as opposed to defining their CX strategy and using the CS role as a critical enabler to that strategy. There are three very …
Read More3 Strategies to Win with Customer Experience in the Platform-as-a-Channel Ecosystem
Subject: Customer Experience, StrategyIn a previous article, we discussed the rise of ‘platforms-as-a-channel’ and the implications for companies across all industries. While there is a multitude of factors driving the rise of platform marketplaces, the underlying driver that makes it a sticky trend lies with the customer. Customers are looking …
Read MoreLeveraging Channel Partners as Your Frontline to Sales Agility
Subject: Channels, Sales EnablementAs the technology industry landscape continues to shift towards XaaS recurring revenue models, the role of the channel is changing dramatically and forcing a new model for the vendor-partner relationship. While there are clear financial benefits of the recurring revenue transition, the underlying driver is …
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