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Recent articles
The Power of Aggregators in Healthcare
Aggregators are an integral part of the health insurance landscape, offering companies the choice to actively capitalize on their strengths or passively receive sales. Read the blog to learn more about the power of aggregators in healthcare.
A Year-in-Review: Marketing Effectiveness Trends
2023 was another fast-paced year when it came to marketing measurement. Watch the on-demand presentation for a summary of marketing effectiveness trends from 2023 and predictions for 2024.
Optimizing Member Outreach Campaigns to Improve Health Outcomes
Fortune 50 payer uses marketing analytics to increase preventive screenings and optimize spend after working with MarketBridge. Learn more in our case study.
4 Situations When Marketing Effectiveness Measurement Is Especially Helpful
Marketers can’t optimize on last-touch attribution alone, and educating internal stakeholders on how marketing channels work together has long-term benefits. Access the blog to learn about four situations when marketing effectiveness tools can be particularly helpful.
From State Lines to Sales Lines: Unraveling the Power of Zip Code Analytics
Transforming raw data—whether latitude/longitude, address, zip code, or census block—into actionable insights requires the right combination of talent and automation. Learn how Ari's open-source package solved the limitations of R mapping when using Census data to overlay demographics on zip codes.
Balancing Self-Service and Agent-Led Channels in Healthcare
To succeed in the healthcare industry, it is time to embrace the notion that channels don't choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.
The Right Marketing Mix for Various Scenarios
Our Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.
A Year-in-Review: Marketing Effectiveness Trends
2023 was another fast-paced year when it came to marketing measurement. Download the whitepaper for an 11-page summary of marketing effectiveness trends from 2023 and predictions for 2024.
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