Growing Your Marketing Math: 3 Places to Invest Incremental Marketing Analytics Budget

Marketing spend is on the upswing as the economic outlook and other key metrics trend up. One interesting statistic in the latest CMO survey, which indicates that marketers expect to spend more on marketing analytics. Current analytic spend is 7.1% of total marketing budgets and is projected to be above 12% over the next three […]

Part 7 – Lead Scoring is the Key to Sales Productivity

The core element in creating marketing and sales connectivity is the effectiveness of the lead management and lead qualification processes. Organizations cannot establish trust between marketing and sales if the lead hand off process is broken or ineffective. Marketing must have the ability to qualify leads before passing them to sales in order for the […]