MarketBridge Now Offers Deeper Customer Insights for Web Visitor Intelligence and Audience Targeting

Bethesda, MD — August 28, 2018MarketBridge Corp (“MarketBridge”), a leading provider of AI-and Hi-powered go-to-market solutions announced it has entered into a distribution agreement with Dun & Bradstreet, the global leader in commercial data, analytics, and insights for businesses. This agreement enables MarketBridge to provide D&B Visitor Intelligence and D&B Audience Targeting Solutions as a part of its suite of go-to-market decision solutions, all powered by its PlayCaller™ marketing analytics platform.

D&B Visitor Intelligence provides clients with rich firmographic and contact or persona data, directly sourced from the Dun and Bradstreet Data Cloud, for all digital traffic. D&B’s deterministic data allow clients to connect precise web visitor data with, CRM, marketing automation, and offline systems using the ubiquitous D-U-N-S® Number.

“We’ve been working with Dun and Bradstreet data on behalf of our B2B clients for many years,” says Bill Sheldon, Senior Vice President of Enterprise Sales and Marketing Solutions at MarketBridge. “We are delighted to now be able to add D&B Visitor Intelligence to our solutions, as one of the most reliable sources of deterministic business data about the prospects and current buyers that are engaging with our clients online. There are a lot of vendors out there offering “probabilistic” identity solutions, but the Dun and Bradstreet solution is verifiable—and it leverages the D-U-N-S® Number Identifier, which most of our clients are already using. This means we can provide greater precision, accuracy, and improved return on data investments for our clients.”

“In a recent study, Forrester found that mature organizations were more likely to engage with external partners for data and analytics services and have established systems of insight,” says Sheldon. “We are delighted to be working with partners like Dun and Bradstreet that can help our clients unlock the value of their data across the entire sales and marketing demand chain.”

“We’ve already begun deploying this capability with a number of our clients, and are seeing immediate benefits” notes Andy Hasselwander, Chief Analytics Officer at MarketBridge. “Having the ability to directly connect online and offline activities at both the account and contact levels, with an unprecedented degree of confidence and accuracy, will yield significant marketing insights, and make us even more effective at driving results for our clients”.

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About MarketBridge
For more than 25 years, MarketBridge has been helping Fortune 500 companies to deliver bottom-line improvements. MarketBridge provides enterprise Marketing & Sales teams with market insights, customer targeting decisions, and buyer content optimization to deliver breakthrough performance.