Where Subscription Marketers Need to Focus Their Energy
With limited dollars to place on subscription services, subscription marketers must focus on 4 customer lifecycle stages to engage and delight consumers.
3 “Must-Have” Foundational Marketing Assets for Success
/in Buyer Journeys Article /by Thea KhairallaWhile there are several foundational marketing assets businesses should develop, we share three that every business MUST have.
2021 Group Benefits: Shifting the Mindset from Products to Solutions
/in Uncategorized Group Benefits Article /by Bill SheldonIn Part 3, our team shares why Brokers and Providers are bundling coverages, the innovation potential for group benefits leaders that are transitioning from products to solutions, and 5 steps to building a customer-centric solutions strategy.
2021 Group Benefits: Personalizing the Benefits Experience Via Employee Segmentation
/in Buyer Journeys, Customer Experience Group Benefits Article /by Bill SheldonIn Part 2, our team shares how the pandemic has altered employee engagement in the benefits enrollment process, what employers and employees need from carriers/brokers during this accelerated transition, and what this means for…
2021 Group Benefits: Changing Distribution and Go-to-Market Models
/in Go-to-Market Strategy, Growth Pathways, Sales Enablement Group Benefits Article /by Bill SheldonIn Part 1 of our series, we dive into the specific go-to-market models for benefits providers as they face challenges. From employer-via-broker to direct-to consumer models, read on to see what’s happening and where things are going. We share strategies, imperatives, and foreseeable opportunities for benefits providers and their senior executives.
Optimizing Marketing Mix in the Subscription Economy
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Consumer Subscription Article /by Brice ChaneyThe subscription economy has impacted all industries and is driving massive changes in business processes and operating models. The dramatic change in customer preferences away from ownership and towards outcomes and increased flexibility has changed the game…
4 Signs of Stagnant Marketing Analytics
/in Marketing Analytics Consumer Subscription Article /by Andy HasselwanderMarketing analytics organizations are under incredible pressure from business stakeholders. Business owners want everything—and they want it quickly. This insatiable appetite for analytics can lead to demoralized teams who get “C” grades on all their assignments, at best. The result: no one is happy. At MarketBridge, we try to help our clients transform into Agile Marketing […]
What Financial Advisors Need to Digitally Succeed
/in Market Insights Banking Article /by Steven LewisThe Power of Digital Readiness Financial Advisors (FAs), and almost all professionals used to in-person business relationships, experienced a dramatic shift in 2020 in terms of how they interact and operate. Virtually overnight, advisors had to adapt their go-to-market practices to ensure business-as-usual and client service. As the pandemic continued to unfold, we saw the […]
Measuring Marketing’s Effectiveness in 2021
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Consumer Subscription Article /by Andy HasselwanderMeasuring marketing’s effectiveness in 2021 remains a top priority for CMOs as return on marketing remains frustratingly squishy.
4 Strategies Group Benefits Providers Must Consider to Drive Growth
/in Market Insights Group Benefits Article /by Bill SheldonOur market intelligence team listened to 1,000’s of digital conversations this Fall around Open Enrollment to identify the top topics and themes that emerged. We combined this digital listening with client insights, competitive analysis, and our expertise to arrive at several key go-to-market themes that we believe will be critical to driving growth in the 2021 group benefits market, and beyond. An Industry Rocked to the Core As with many industries, COVID-19 has certainly […]
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