Whether you’re a small business struggling to connect with the social networking junkies of the 21st century, or an industry leader eager to maintain momentum in the digital space, it’s imperative to recognize the power online communities can have on your lead nurture strategy. Survival of the “digitally fittest” proves that today’s most successful marketers […]
Last blog, we took you through the first 4 key components to creating a great community to recruit, nurture and convert your customers – all with a game day twist. Let’s move on down the field with the next 5: 5. Home Crowd If you could illustrate a marketer’s dream of a loyal customer, you’d […]
Marketing Accountability continues to be a hot topic, particularly in B2B circles. Although Sales & Marketing professionals have talked about the importance of data and measurement for almost twenty years, we continue to see striking oversights in basic implementation, especially as it pertains to websites. This post is the first in a series of five […]
Implementing and truly adopting lead scoring can help put companies on the path to more efficient and effective lead management and nurture processes. This ultimately helps drive better conversion rates and financial outcomes. However, it is important that your lead scoring does not stand alone. In other words, the lead score is insufficient to drive […]
You sense that something is not right. Your marketing performance lately has been a bit bloated. Leads are not flowing on a regular schedule. You—and Sales—are feeling the pain of less lead output. When you are really honest with yourself, this lead blockage has been going on for a while now. This could be the […]
There is no shortage of data on why companies should use lead scoring. More and more B2B organizations are moving to a data driven, often predictive, approach and finding value from it. Some studies suggest that the majority of companies are either using lead scoring or are planning to do so (73%) [1] with more […]
Whatever your sport of choice and the format of the game, the general program of a sporting event is the same. Why? Because it works. Generations have attended sporting events in ballparks, stadiums and arenas to watch their favorite teams play. There are a lot of great lessons we can learn about the way a […]
Anticipating the needs of a potential customer has always been one of the cornerstones of effective sales. In the digital age, when we no longer have the luxury of face-to-face contact with our customers, the content we provide is what builds that important connection. Too often, marketers attempt to make their content as universal as […]
Most businesses think they know their customers, but the reality ends up surprising them. Persona mapping is the process of identifying who your clients are and how they make decisions and applying this information to the development of more effective marketing strategies. While very few businesses have purely one type of customer, identifying traits that […]
“Content marketing” is one of those buzzwords that sounds simple enough in theory but is rarely executed well. Roughly, it refers to the practice of promoting your brand through blog posts, infographics and other resources that position you as an expert in your field. While much of the most trusted and useful content on the […]
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