Unlocking the True Potential of Digital Selling
In an article for Sales & Marketing Management, Senior Vice President Steven Lewis shares his expertise on how B2B companies can drive better CX and seller productivity with digital selling.
How Cloud Native Acumatica Adjusts Their Marketing Amid SaaS Competition
/in Customer Experience, Go-to-Market Strategy Technology Article /by Bill SheldonBill Sheldon spoke with Todd Wells, Chief Marketing Officer at Acumatica, on the headwinds and tailwinds the cloud-native, enterprise resource planning (ERP) software leader is facing in a changing economy.
The Art and Science of Measuring Marketing’s Effectiveness
/in Marketing Analytics, Marketing ROI Article, Podcast /by Andy HasselwanderAs marketing success metrics become harder and harder to measure, many marketing leaders are struggling to prove their effectiveness to the C-Suite. Andy Hasselwander, Chief Analytics Officer at MarketBridge, joins Lee Kantor from the Business RadioX studios for Richmond Business Radio to explore how MarketBridge is able to help clients overcome these challenges.
Change and Uncertainty: 4 Priorities for Consumer Banking
/in Growth Pathways Banking Article /by Steven LewisSteven Lewis summarizes 4 priorities for consumer banking to steer organizations through economic uncertainty and a highly competitive environment.
4 Lead Generation Mistakes CMOs (and Their Teams) Make
/in Lead Generation and Nurturing Article /by Sarah RennerWe’ve identified four common lead generation mistakes that CMOs and their teams make that hinder lead gen performance. Is your team suffering from these problems?
5 Key Account Coverage Trends in MedTech
/in Digital Sales, Sales Coverage Technology Article /by Jeff LedwickIncreased market complexity has solidified the requirement to incorporate multi-channel account strategies and programs into commercial organizations for MedTech companies. Here are 5 key trends in building account partnerships and collaborations.
3 Go-to-Market Challenges in Asset Management
/in Go-to-Market Strategy Investment Management Article /by Bill SheldonObservations and takeaways from last month’s SME Forum, Asset Management Industry Event – “Latent Leverage: Getting More With What You Have.” Increasing the yield on data, technology, content, activation, and talent investments will be critical to overcoming pressing industry issues.
The Tech Industry’s March to Anything-as-a-Service
/in Growth Pathways Technology Article, Podcast /by Mike KelleherMike Kelleher, Senior Vice President at MarketBridge, joins High Velocity Radio to share how the tech industry is navigating anything-as-a-service and what leaders need to know in 2022.
Health Insurance Leaders: How to Assess Your Underperforming Markets
/in Customer Experience, Multichannel Marketing Health Insurance Article /by Melanie RussoThere are nine imperatives for health insurance leaders that, when jointly implemented, are the building blocks for market success. Assess your markets with our complimentary download to achieve your market-level goals.
The Problem with Multiple Customer Segmentations
/in Buyer Journeys, Customer Analytics, Marketing Analytics Article /by Andy HasselwanderIt can be tempting to create the perfect segmentation; however, multiple customer segmentations are almost always a mistake. Download our checklist “10 Step Checklist for Creating Actionable Segmentations and Personas” for additional insights.
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