Episode 6: Building a Scalable Cross-sell Intelligence Platform

The Killer Slide Series on Data-Driven Revenue Growth In Episode 6, MarketBridge’s CEO discusses how to build a scalable cross-selling engine by applying machine learning and analytics in making sales and marketing decisions. Businesses’ existing customers expect sales reps and marketers to deliver more personalized outreach than ever before. With the hundreds of data points […]

Episode 5: The End-to-End Strategy to Improve Customer Acquisition

The Killer Slide Series on Data-Driven Revenue Growth In Episode 5, MarketBridge’s CEO discusses how to improve customer acquisition and reduce CAC (customer acquisition costs) in 3 steps. With email response rates declining and sale’s lead acceptance low, today’s demand waterfall is steep. In fact, out of 10,000 prospects targeted, 4 deals might close. Businesses […]

Episode 4: Connect Data & Content to Quarterly Revenue Growth

The Killer Slide Series on Data-Driven Revenue Growth Let’s get tactical… In Episode 4, MarketBridge’s CEO discusses how to use existing data and content to fuel your specific acquisition, cross-selling or upselling revenue growth objectives. We get it, attempting to aggregate every data source can be complex and cumbersome. The PlayCaller™ methodology signals exactly who […]

Episode 3: How Are You Managing Revenue Risk?

In Episode 3, MarketBridge CEO, Tim Furey, addresses an unpopular but important topic for revenue growth – Are you paying attention to revenue risk signals?

Episode 2: How to Make This Year’s Sales Target

The Killer Slide Series on Data-Driven Revenue Growth In Episode 2, MarketBridge CEO, Tim Furey, gets tactical on making this year’s sales target or obtaining at least 15% YoY growth. So where is that revenue going to come from? Businesses have to consider the inevitable revenue “leaky bucket” due to a 10-20% YoY buyer attrition […]

Episode 1: How Do You Plan to Grow Revenues?

The Killer Slide Series on Data-Driven Revenue Growth In Episode 1, MarketBridge CEO, Tim Furey breaks down two distinct strategies to grow revenues – the race to acquire and the race to gain share of wallet. By understanding the customer data and trigger-based sales and marketing initiatives needed for either acquisition or share of wallet […]

If You’re Not Listening, You’re Not Selling

The Most Powerful Market Intelligence that Channel and Marketing Leaders are Missing Listen in to our 20 minute on-demand webinar as we share a data and insight rich approach to arming direct marketing teams and channel partners with today’s most relevant digital discussions. From breaking news and trends to robust industry, product, partner and competitor […]

How Healthy is Your Partner Portal?

We know that recruiting and empowering the right channel partners is mandatory to your success. But a partner portal and a “one-size fits all” approach won’t work for all of your partners. Watch this on-demand webinar with MarketBridge and Allbound to learn how to use predictive analytics and prescriptive content for greater partner productivity and […]

Why And How To Introduce AI In Your Sales Process

There’s a lot of hype around Artificial Intelligence. And while we all see the potential of AI, the business media has over-complicated the term to mean machine learning, bots, and speech recognition tools. In reality, AI for sales is as simple as getting richer, more predictive customer information to sales reps to improve targeting, close […]

Expert Video: Sales & Marketing Challenges Facing the Industrial Sector Today

Mike McCalley, a CMO inside the Industrial Sector, discusses the unique sales and marketing challenges facing the industrial and manufacturing industries today.