Return on Marketing Analytics Issue #5, October 1st, 2018 Creating a truly data-driven organization is a priority for every sales and marketing executive. To become truly data-driven, disparate data sources, flexible software, and smart human beings all have to come together. This integration remains a huge challenge that we want to help you tackle—the theme […]
Getting Ready to Go-to-Market in 2019 Issue #4, September 17th, 2018 As the Fall season officially kicks into high gear, the minds of sales and marketing executives are turning to 2019 planning. This issue of the MarketBridge Insider is thus devoted to helping you peer into the future. For the past six months, we’ve been […]
We’re Not Out to Make Friends Issue #3, September 4th, 2018 Do you think you’re the world’s greatest strategist? Are you convinced that your “gut instincts” are right 99% of the time? Admit it — you are as scared of making the wrong strategic and operational decisions as the rest of us! In this week’s […]
To explain what marketing analytics is we’ve created a “family tree” that breaks the field down from high-level to more detailed. Download the high-resolution, printable version of the Marketing Analytics Family Tree.
Think About Go-To-Market on Your Next Ride Issue #2, August 20th, 2018 Would you pay >$1 million just for the “right to compete” in each sales territory? Probably not, but until a few years ago, this is what NYC taxi drivers had to do under their old go-to-market model. Drivers bought multi-million dollar medallions just […]
The Killer Slide Series on Data-Driven Revenue Growth In Episode 6, MarketBridge’s CEO discusses how to build a scalable cross-selling engine by applying machine learning and analytics in making sales and marketing decisions. Businesses’ existing customers expect sales reps and marketers to deliver more personalized outreach than ever before. With the hundreds of data points […]
Best Practices for Sustainable Growth Issue #1, August 7th, 2018 GDP growth of 4% may sound great, but if you or your competitors are targeting 10% growth or more, then someone must be gaining market share while another is losing. Every market has its own dynamics, but aggressive (and realistic) executives we work with understand […]
The Killer Slide Series on Data-Driven Revenue Growth In Episode 5, MarketBridge’s CEO discusses how to improve customer acquisition and reduce CAC (customer acquisition costs) in 3 steps. With email response rates declining and sale’s lead acceptance low, today’s demand waterfall is steep. In fact, out of 10,000 prospects targeted, 4 deals might close. Businesses […]
The Killer Slide Series on Data-Driven Revenue Growth Let’s get tactical… In Episode 4, MarketBridge’s CEO discusses how to use existing data and content to fuel your specific acquisition, cross-selling or upselling revenue growth objectives. We get it, attempting to aggregate every data source can be complex and cumbersome. The PlayCaller™ methodology signals exactly who […]
In Episode 3, MarketBridge CEO, Tim Furey, addresses an unpopular but important topic for revenue growth – Are you paying attention to revenue risk signals?
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