Direct from the 2023 ANA Masters of B2B Marketing Conference, listen in as Kati Quigley and Mike Kelleher share Smartsheet’s recent efforts to fuel the next growth curve with buyer-centric messaging.
Software company refreshes customer-centric messaging to out-position competitors in the as-a-Service space after working with MarketBridge. Learn more from our competitive positioning case study.
In this guide, we walk through three steps to mitigate member switching and enhance the member loyalty loop to secure long-term revenue growth. Download the guide to learn more.
Watch the on-demand session direct from the 2023 ANA Advancements in Measurement Conference as our Chief Analytics Officer discusses the best way to measure the effectiveness of upper funnel tactics via econometric approaches like MMM (marketing mix modeling).
‘Part 1: Growth Design’ explores the scope and history of go-to-market strategy and the technological innovations that are driving massive change in this discipline. Download the comprehensive 49-page whitepaper and learn more about this 3-part series.
“A Roadmap to Modern B2B Go-to-Market” is a three-part whitepaper series for executives and business leaders navigating technology and market shifts while needing light on the art and science of constructing stable, predictable revenue streams—a linchpin for corporate success.
This benchmark report is a way for marketing analytics leaders and teams get a sense of where they stand on the path to advanced analytics. Access the report to learn more about our findings on the state of marketing analytics in 2022/2023.
Spending the highest percent of revenue on Marketing of any industry, consumer finance companies rely heavily on marketing to drive business growth. Download our executive guide for 3 imperatives to better quantify marketing’s impact and balance investments across online and offline channels.
Watch the 30-minute, on-demand webinar that covers a clear path forward for CROs to successfully drive partner channel transformation.
CROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for XaaS success.
Bridging your data, technology, and consumer experiences.
Fresh insights to power your go-to-market® every month.
Read our best content on data-driven go-to-market strategy.
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