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https://market-bridge.com/wp-content/uploads/2023/07/laptops-in-electronics-store-scaled.jpeg 1709 2560 Brice Chaney https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Brice Chaney2023-07-27 16:14:332023-07-27 16:38:27Surviving in a Commoditized Tech Market
Characterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing 'play it safe' mentality. We cover 4 strategies for consistent growth in consumer tech companies.
https://market-bridge.com/wp-content/uploads/2023/06/2023-ANA-Masters-of-B2B-Marketing-Conference-with-Speakers-thumbnail.png 1125 2000 Mike Kelleher https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Mike Kelleher2023-06-27 16:15:082023-06-27 16:15:08Fueling the Next Growth Curve at Smartsheet with Buyer-Centric Messaging
Direct from the 2023 ANA Masters of B2B Marketing Conference, listen in as Kati Quigley and Mike Kelleher share Smartsheet’s recent efforts to fuel the next growth curve with buyer-centric messaging.
https://market-bridge.com/wp-content/uploads/2023/06/enhancing-competitive-messaging-thumbnail.png 628 1200 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2023-06-23 09:45:352023-06-26 16:10:21Enhancing Competitive Positioning
Software company refreshes customer-centric messaging to out-position competitors in the as-a-Service space after working with MarketBridge. Learn more from our competitive positioning case study.
https://market-bridge.com/wp-content/uploads/2023/06/The-Retention-Imperative-Securing-Long-Term-Revenue-Growth-in-Healthcare-featured-image-scaled.jpeg 1707 2560 Sarah Renner https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Sarah Renner2023-06-12 16:54:492023-06-12 16:54:49The Retention Imperative: Securing Long-Term Revenue Growth in Healthcare
Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.
https://market-bridge.com/wp-content/uploads/2023/06/3-steps-to-using-data-to-curb-member-churn-and-fortify-loyalty-thumbnail.png 628 1200 Melanie Russo https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Melanie Russo2023-06-12 16:33:152023-06-14 12:20:053 Steps to Using Data to Curb Member Churn and Fortify Loyalty
In this guide, we walk through three steps to mitigate member switching and enhance the member loyalty loop to secure long-term revenue growth. Download the guide to learn more.
https://market-bridge.com/wp-content/uploads/2023/04/BNPL-or-Buy-Now-Pay-Later-scaled.jpeg 1194 2560 Steven Lewis https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Steven Lewis2023-04-11 11:26:562023-05-19 18:39:05Apple Pay Later, Bad for Brand?
Just when the market excitement about Buy Now, Pay Later (BNPL) financing was waning, Apple breathed new life into the concept with Apple Pay Later. But is this bad for their brand?
https://market-bridge.com/wp-content/uploads/2022/09/top-ten-xaas-marketing-trends-for-2023-thumbnail.png 628 1200 Mike Kelleher https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Mike Kelleher2022-09-09 11:38:492022-09-09 11:42:12Top 10 XaaS Marketing Trends for 2023
Download the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.
https://market-bridge.com/wp-content/uploads/2022/07/How-Cloud-Native-Acumatica-Adjusts-Their-Marketing-Amid-SaaS-Competition-scaled.jpeg 1707 2560 Bill Sheldon https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Bill Sheldon2022-07-22 08:56:042022-10-03 13:07:14How Cloud Native Acumatica Adjusts Their Marketing Amid SaaS Competition
Bill Sheldon spoke with Todd Wells, Chief Marketing Officer at Acumatica, on the headwinds and tailwinds the cloud-native, enterprise resource planning (ERP) software leader is facing in a changing economy.
https://market-bridge.com/wp-content/uploads/2022/06/marketbridge-in-the-news-featured-on-spiceworks.png 628 1200 Brice Chaney https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Brice Chaney2022-06-27 14:21:482022-06-27 14:21:483 Ways to Approach the XaaS Boom
In an article for Spiceworks, our Chief Revenue Officer Brice Chaney shares his expertise on how B2B technology marketers can find success in the XaaS economy.