Thank You - Sales Enablement Survey

Be Bold and Innovate Your Sales Enablement

August 21, 2020

When it comes to the impact of COVID-19 on sales channels, we’ve seen startling data on the short-term shift in channel usage by both sellers and buyers. Traditional FTF and inside sales channels have taken steep hits in usage — dropping by over 30 percentage points in some instances — which has affected direct and indirect sellers alike. For Sales Enablement teams, this presents an immediate challenge and frankly a mad scramble to upskill 1,000s of sellers on digital selling capabilities...

Two Core Go-to-Market Principles to Future Proof Growth Post-Disruption

July 27, 2020

The most pronounced issue this pandemic has brought front and center for revenue leaders is the imperative to operate in ever smaller ‘windows of certainty’. While this is undoubtedly true in the midst of disruption, it will also be true post-disruption. In fact, it is increasingly clear that for the foreseeable future there will be no obvious demarcation line...

Reboot Sales Enablement: Arming Sellers in the New Go-to-Market Reality

July 1, 2020

Market leaders have changed how they go to market during this disruption, focusing on how to accelerate sales initiatives. Now is the time for all B2B enterprises to consider a seismic shift in sales enablement, one that equips direct and indirect sellers with data-driven targeting, messaging relevance, and unique differentiation. Watch the 30-minute on-demand webinar as we share how to transform your sales enablement in this new environment to reach optimal sales productivity.

Are Geographic Sales Territories Dying?

June 18, 2020

As the COVID impact increases remote working, virtual conference calls, and online purchasing, sales leaders need to be asking a simple question: Should we actually eliminate geographic territories? The simple answer is “No, but…..”. We all must recognize that for >100 years the entire DNA of the sales profession has been based on geography. Whether business-to-business selling, wholesale distribution...

Reboot Your Buyer Experience: Aligning to Your Customers’ New Journey

April 16, 2020

Recent disruptions in buying behavior, including the temporary elimination of in-person sales calls and dramatic spike in online engagement, will likely have lasting effects on how commerce is conducted across the globe. As the markets re-emerge, go-to-market strategies must be altered to ensure you are delivering your most compelling message at the right time to the right buyer through the right channel. To help you deliver exceptional buying experiences in this new reality, we'll share how to map your new buyer journeys and use customer analytics to activate new, required selling motions. Watch the on-demand webinar covering five core steps to buyer journey mapping for greater ROI, faster sales cycles, and overall better customer experience.

Webinar: Multi-touch Attribution & Measuring Your Marketing Halo

March 20, 2020

Watch the on-demand, 30-minute recorded webinar, "Multi-touch Attribution and Measuring Your Marketing Halo," as MarketBridge analytics leaders Andy Hasselwander and Brice Chaney synthesize 20+ years of multi-channel attribution experience. Get best practices on integrating direct response measurement and econometric modeling to understand which channels drive demand—even for long-sales cycles and complex products and services.

Go-to-Market 2025 Forecast: Two Disciplines to Separate Winners from Also-Rans in Next 5 Years

January 21, 2020

Driven by digital transformation, the 2020s will be known for massive behavioral change in both buyers and sellers. This is already apparent across every industry where venture-backed digital disruptors are growing rapidly – they are driving go-to-market and customer behavior change. Yet, many disruptors have not quite reached the “tipping point” of noticeable market share and profitability. Trust me, they will in the next 24-36 months...

Designing a Best of Breed Partner Program

December 30, 2019

As solution-markets continue to quickly innovate, partners are emerging as the front line against the changing marketplace. With over 25+ years executing best-in-class partner/channel programs, we know a well-designed partner program can set the stage for success...

Blending Art and Science to Optimize Sales Enablement Content

December 23, 2019

The corner-stone of sales enablement is empowering sales resources with the right message in the right format for the right buying scenario. With over 25+ years executing best-in-class sales engagement programs, we know how to optimize the impact of sales enablement content...

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