How We Help
We help clients answer the tough questions—scalability and repeatability. We solve advanced marketing and sales problems using both discrete (machine learning) and aggregated (econometric) techniques—while helping our clients transform into agile analytics organizations.
- Optimize overall marketing mix to improve return-on-investment
- Attribute value to channels—and identify which channels are over- and under-invested
- Match the right customers to the right message and cadence
- Improve machine learning performance with cutting-edge techniques and identification of new signal
- Integrate digital and offline channel data