Characterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a pr …
Using a seminal study that bridges the gap between theory and practice, this article explores common challenges faced by marketers and provides actionable best …
RTC Partners, a growth-focused private equity firm, today announced it has closed strategic growth investments in four industry-leading, North America-based marketing and sales services firms – fama PR, Intelisent, MarketBridge, and Quarry.
Read MoreGo-to-Market Strategy, Growth Pathways, Marketing Analytics, Marketing ROI
Using a seminal study that bridges the gap between theory and practice, this article explores common challenges faced by marketers and provides actionable best practices for measuring the long-term impact of brand investments.
Read MoreChannel Partner Enablement, Go-to-Market Strategy, Growth Pathways
We’ve heard directly from our clients and survey respondents that partners struggle to adapt customer experience motions and solutions for new XaaS-driven revenues. So, in this blog, we cover three prevalent channel partner challenges technology leaders face in the race to XaaS success.
Read MoreCustomer Experience, Go-to-Market Strategy, Sales Coverage
Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.
Read MoreGrowth Pathways, Lead Generation and Nurturing
Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?
Read MoreGo-to-Market Strategy, Growth Pathways
Amidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.
Read MoreCustomer Retention, Growth Pathways, Upselling
The journey to business expansion is not without challenges, but understanding where to focus your efforts can be transformational. Learn how to identify, structure, and prioritize untapped growth opportunities to increase revenue.
Read MoreGo-to-Market Strategy, Growth Pathways, Routes-to-Market
In the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.
Read MoreCustomer Experience, Go-to-Market Strategy
Characterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing ‘play it safe’ mentality. We cover 4 strategies for consistent growth in consumer tech companies.
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MarketBridge is honored to be named one of The Washington Post’s 2023 Top Workplaces in the Washington, D.C., highlighting its exceptional culture, collaboration, and innovation.
Read MoreCustomer Experience, Customer Retention
Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.
Read MoreLead Generation and Nurturing, Marketing Analytics
Advertising platforms such as Google and Facebook are pushing AI/machine learning to help companies optimize results and increase efficiency. But can you trust that the advertising platforms are acting in your best interests?
Read MoreLead Generation and Nurturing, Market Insights
To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
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Just when the market excitement about Buy Now, Pay Later (BNPL) financing was waning, Apple breathed new life into the concept with Apple Pay Later. But is this bad for their brand?
Read MoreDigital Sales, Growth Pathways, Lead Generation and Nurturing
While it may be tempting to cut B2B marketing efforts during a recessionary period, doing so can hinder an organization’s long-term growth and success. We cover three reasons why B2B revenue leaders shouldn’t cut marketing spend and three tactical go-forward steps to increase efficiency.
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MarketBridge is honored to receive two Stevie Awards in the 17th annual Stevie Awards for Sales & Customer Service.
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Our report shows that only 35% of Chief Revenue Officers (CROs) and executives are very satisfied with partner performance heading into 2023. Access the report to learn more.
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Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.
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MarketBridge released a new study for marketing analytics professionals looking to understand where they are on the path to advanced analytics and where they can improve.
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In an article for Sales & Marketing Management, Senior Vice President Steven Lewis shares his expertise on how B2B companies can drive better CX and seller productivity with digital selling.
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MarketBridge has been named as Organization of the Year by Business Intelligence Group’s annual Sales and Marketing Technology Awards, also known as The Sammys. This award highlights MarketBridge’s success in insights and analytics, specifically in go-to-market strategy.
Read MoreCustomer Experience, Go-to-Market Strategy
Bill Sheldon spoke with Todd Wells, Chief Marketing Officer at Acumatica, on the headwinds and tailwinds the cloud-native, enterprise resource planning (ERP) software leader is facing in a changing economy.
Read MoreMarketing Analytics, Marketing ROI
As marketing success metrics become harder and harder to measure, many marketing leaders are struggling to prove their effectiveness to the C-Suite. Andy Hasselwander, Chief Analytics Officer at MarketBridge, joins Lee Kantor from the Business RadioX studios for Richmond Business Radio to explore how MarketBridge is …
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Steven Lewis summarizes 4 priorities for consumer banking to steer organizations through economic uncertainty and a highly competitive environment.
Read MoreAccount-Based Marketing, Channel Partner Enablement, Customer Experience
In an article for Spiceworks, our Chief Revenue Officer Brice Chaney shares his expertise on how B2B technology marketers can find success in the XaaS economy.
Read MoreBridging your data, technology, and consumer experiences.
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