Why? Because potential revenue opportunities are often missed. Design, build, and scale an analytic engine focused on driving critical signals to sales and marketing.
Outside or inside your domain, pilot to ongoing relationship, we configure a solution to your specifications.
Hosted by MarketBridge
PlayCaller marketing data management platform.
Inside Your Domain
Technology agnostic, can work in Python, R, or SAS.
Pilot / Single Use Case
Four-to-eight week sprint to prove results and become comfortable in the data environment; code / repository handed off at the conclusion of the work.
Ongoing Services
Typically year-long contracts, MarketBridge team is embedded with the client, either virtually or hybrid on-site / off-site.
Why Us
These days, everyone claims to be a data scientist. MarketBridge pioneered marketing science in the late 1990s, and we have never looked back, hiring, training, and developing the best marketing scientists in the industry.
Andy Hasselwander Chief Analytics Officer
Andrew Rouse Director, Data Science
Teodora Davidkova Principal Data Scientist
Isabella Salmi Data Scientist
How to get started
Schedule Time for a Consult
We’d love to hear about your sales and marketing analytics challenges, and discuss how we could help with a four- to eight-week pilot.
Most companies can expect the inevitable, 10-20% YoY attrition of existing buyers. But under pandemic circumstances, businesses can’t risk any additional loss furthermore making “the customer experience” an important area of scrutiny. Join us on Thursday, June 11th at 3:00 PM ET as we cover the specific data points needed to predict at-risk-buyers and improve CX.
https://market-bridge.com/wp-content/uploads/2020/05/On-demand-webinar-Customer-Retention.png5581042Catherine Artzhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngCatherine Artz2020-05-26 12:43:422021-01-27 11:40:21Reboot Customer Retention: Using Data to Idle Defection Risk
As companies bounce back from lockdowns, sales and customer experience teams need to focus their resources on high yield revenue opportunities for an aggressive restart. It’s a no brainer for organizations like these to focus on existing customers – today’s installed customer base drives at least 80% of tomorrow’s revenues. Join us on Thursday, May 28th at 3:00 PM ET as we cover the specific datapoints needed to predict a buyer’s growth potential AND how to drive scalable cross-sell programs for your front-line teams.
https://market-bridge.com/wp-content/uploads/2020/05/Thumbnail_On-Demand-Reboot-Cross-Sell.png5851093Catherine Artzhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngCatherine Artz2020-05-13 10:32:172021-03-16 09:16:19Reboot Customer Cross-Sell: How to Capitalize on High Yield Opportunities Now
Watch the on-demand, 30-minute recorded webinar, "Multi-touch Attribution and Measuring Your Marketing Halo," as MarketBridge analytics leaders Andy Hasselwander and Brice Chaney synthesize 20+ years of multi-channel attribution experience. Get best practices on integrating direct response measurement and econometric modeling to understand which channels drive demand—even for long-sales cycles and complex products and services.
Multi-touch attribution is critical for marketers who want to truly understand ROI of their various channels. While the term “MTA” is en vogue right now, this has been a problem for marketers for a long time. In the 1960s, television advertising might be driving some proportion of sales at retail, but no one knew how much. To solve this problem, statisticians used the tools of econometrics to build regressions...
https://market-bridge.com/wp-content/uploads/2020/03/Multi-Touch-Attribution-MTA-Beyond-Digital-Channels.jpeg40166016Andy Hasselwanderhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngAndy Hasselwander2020-03-09 10:14:042021-02-25 07:51:18Multi-Touch Attribution (MTA) Beyond Digital Channels
Over decades of evolution, companies have developed multiple sales and marketing channels and have placed high importance on measuring each channel’s ROI. But, ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle.
Achieving the optimal marketing mix is challenging, especially for B2B businesses. Top- and bottom-funnel investments, like brand building, demand generation and sales enablement, pay off at different rates and in different ways and need to be adjusted based on growth goals. There are three key inputs to optimize your marketing mix:
https://market-bridge.com/wp-content/uploads/2019/10/Featured-Image_Optimizing-B2B-Return-on-Marketing-Investment.png7371383Catherine Artzhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngCatherine Artz2019-10-21 13:33:212020-11-12 13:41:58Optimizing B2B Return on Marketing Investment
Marketing analytics is a broad, “meta” field, combining elements…
https://market-bridge.com/wp-content/uploads/2018/08/Hero-Banner_Marketing-Analytics-Family-Tree_MB-e1537296991356.png8371500MarketBridgehttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngMarketBridge2018-08-21 14:35:282019-02-22 14:43:34Marketing Analytics Family Tree
Getting Back to Growth by Playing Small Ball
The ADBUDG curve…
https://market-bridge.com/wp-content/uploads/2018/12/Trash.jpg9001500Andy Hasselwanderhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngAndy Hasselwander2018-07-31 17:07:322019-01-02 12:46:50What About Small Data? Part 2
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