CASE STUDY
How we measured the effectiveness of these marketing campaigns
The Challenge with Annual CMS Star Ratings
Quality member care is a crucial part of the long-term success of healthcare payers. Especially for companies with Medicare Advantage plans that receive an annual CMS rating on a scale of one to five stars. The higher the star rating the greater the financial bonus payment, which has a significant impact on the financial health of a payer. Unfortunately, recent star rating declines are causing leading payers to face expected losses of ~$500 to $800 million. CMS calculates star ratings based on factors including member satisfaction, medication adherence, and preventive screenings.
How MarketBridge Measured Member Preventive Screening Campaigns
A Fortune 50 healthcare payer set out to improve health member outcomes by investing in marketing outreach campaigns that asked targeted members to complete preventive screenings. MarketBridge worked with the healthcare payer to measure the effectiveness of these types of long-tail response campaigns using a two-part measurement approach.
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