Insights

Marketing Analytics

This benchmark report is a way for marketing analytics leaders and teams get a sense of where they stand on the path to advanced analytics. Access the report to learn more about our findings on the state of marketing analytics in 2022/2023.

Go-to-Market Strategy, Lead Generation and Nurturing, Market Insights

To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.

Customer Experience

Just when the market excitement about Buy Now, Pay Later (BNPL) financing was waning, Apple breathed new life into the concept with Apple Pay Later. But is this bad for their brand?

Digital Sales, Growth Pathways, Lead Generation and Nurturing

While it may be tempting to cut B2B marketing efforts during a recessionary period, doing so can hinder an organization’s long-term growth and success. We cover three reasons why B2B revenue leaders shouldn’t cut marketing spend and three tactical go-forward steps to increase efficiency.

Marketing Analytics, Marketing ROI

Spending the highest percent of revenue on Marketing of any industry, consumer finance companies rely heavily on marketing to drive business growth. Download our executive guide for 3 imperatives to better quantify marketing’s impact and balance investments across online and offline channels.

Sales Enablement

MarketBridge is honored to receive two Stevie Awards in the 17th annual Stevie Awards for Sales & Customer Service.

Channel Partner Enablement, Go-to-Market Strategy

Watch the 30-minute, on-demand webinar that covers a clear path forward for CROs to successfully drive partner channel transformation.

Channel Partner Enablement

Our report shows that only 35% of Chief Revenue Officers (CROs) and executives are very satisfied with partner performance heading into 2023. Access the report to learn more.

Marketing Analytics

Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.

Marketing Analytics

MarketBridge released a new study for marketing analytics professionals looking to understand where they are on the path to advanced analytics and where they can improve.

Channel Partner Enablement, Go-to-Market Strategy

CROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for …

Marketing Analytics

Watch the summarised walkthrough of the whitepaper “A Roadmap for Modern Marketing Analytics,” which includes the root causes of analytics struggles and best practices to maintain marketing data, build a robust analytics function, and power decision-making.

Marketing Analytics

For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics teams by 60% in 2023. These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes and …

Growth Pathways

Insurance provider builds new revenue stream and exceeds growth projections by 61% working with MarketBridge. Learn more in our case study.

Sales Coverage, Sales Enablement

SaaS Company drives 40% increase in opportunity value with best-in-class competitive compensation after working with MarketBridge. Learn more in our case study.

Sales Coverage

SaaS Company sees 42% improvement in sales efficiency with improved go-to-market sales strategy after MarketBridge assessment. Learn more in our case study.

Marketing ROI

Direct from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.

Digital Sales, Growth Pathways, Market Insights

A benchmark study for Asset Management, Sales, and Marketing leaders on supporting Financial Advisor needs post-pandemic growth.

Digital Sales

In an article for Sales & Marketing Management, Senior Vice President Steven Lewis shares his expertise on how B2B companies can drive better CX and seller productivity with digital selling.

Go-to-Market Operations, Go-to-Market Strategy

A webinar series for Sales, Marketing, and CX Leaders on building go-to-market success “scientifically;” hypothesize, analyze, design, and build the right backbone for sustainable revenue growth.

Digital Sales

Watch the on-demand webinar on digital selling; cut through the false hope of tech investments and build an omnichannel digital experience.

Lead Generation and Nurturing

Watch the on-demand, 30-minute webinar covering how to holistically assess lead generation campaign performance.

Growth Pathways

Watch the on-demand, 30-minute webinar covering a systematic and repeatable process of capturing new revenue whitespace.

Customer Experience, Go-to-Market Strategy, Marketing Analytics

Download the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.

Go-to-Market Strategy, Market Insights

In this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge review new industry research, benchmarks, and share three key priorities for marketing leaders.