The State of Marketing Analytics
This benchmark report is a way for marketing analytics leaders and teams get a sense of where they stand on the path to advanced analytics. Access the report to learn more about our findings on the state of marketing analytics in 2022/2023.
Read MoreMedicare Insurance Marketing: Navigating National vs. Local Challenges
Go-to-Market Strategy, Lead Generation and Nurturing, Market Insights
To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
Read MoreApple Pay Later, Bad for Brand?
Just when the market excitement about Buy Now, Pay Later (BNPL) financing was waning, Apple breathed new life into the concept with Apple Pay Later. But is this bad for their brand?
Read MoreB2B Revenue Leaders: Are You Making This Costly Mistake During an Economic Downturn?
Digital Sales, Growth Pathways, Lead Generation and Nurturing
While it may be tempting to cut B2B marketing efforts during a recessionary period, doing so can hinder an organization’s long-term growth and success. We cover three reasons why B2B revenue leaders shouldn’t cut marketing spend and three tactical go-forward steps to increase efficiency.
Read MoreHow Consumer Finance Marketers Can Increase Effectiveness & Decrease Costs
Marketing Analytics, Marketing ROI
Spending the highest percent of revenue on Marketing of any industry, consumer finance companies rely heavily on marketing to drive business growth. Download our executive guide for 3 imperatives to better quantify marketing’s impact and balance investments across online and offline channels.
Read MoreMarketBridge Wins Two Silver Stevie® Awards in 2023 Stevie Awards for Sales & Customer Service
MarketBridge is honored to receive two Stevie Awards in the 17th annual Stevie Awards for Sales & Customer Service.
Read More4 Building Blocks for CROs to Drive Channel Transformation
Channel Partner Enablement, Go-to-Market Strategy
Watch the 30-minute, on-demand webinar that covers a clear path forward for CROs to successfully drive partner channel transformation.
Read MoreOnly 35% of Tech CROs and Executives Are Very Satisfied with Partner Performance
Our report shows that only 35% of Chief Revenue Officers (CROs) and executives are very satisfied with partner performance heading into 2023. Access the report to learn more.
Read More6 Most Common Marketing Analytics Pitfalls
Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.
Read MoreToday’s Marketing Analytics Organizations Are Falling Short; MarketBridge Conducts a Study to Understand Why
MarketBridge released a new study for marketing analytics professionals looking to understand where they are on the path to advanced analytics and where they can improve.
Read MoreA CRO’s Guide to Transforming the Channel for XaaS Success
Channel Partner Enablement, Go-to-Market Strategy
CROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for …
Read MoreBuilding a High-Performance Marketing Analytics Function
Watch the summarised walkthrough of the whitepaper “A Roadmap for Modern Marketing Analytics,” which includes the root causes of analytics struggles and best practices to maintain marketing data, build a robust analytics function, and power decision-making.
Read MoreA Roadmap for Modern Marketing Analytics
For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics teams by 60% in 2023. These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes and …
Read MoreGo-to-Market Footprint Expansion
Insurance provider builds new revenue stream and exceeds growth projections by 61% working with MarketBridge. Learn more in our case study.
Read MoreDesigning Sales Compensation Programs
Sales Coverage, Sales Enablement
SaaS Company drives 40% increase in opportunity value with best-in-class competitive compensation after working with MarketBridge. Learn more in our case study.
Read MoreOptimizing Sales Coverage
SaaS Company sees 42% improvement in sales efficiency with improved go-to-market sales strategy after MarketBridge assessment. Learn more in our case study.
Read MoreMeasuring the Long and Short-Run Impact of Brand Investments
Direct from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.
Read MoreHow Financial Advisor Needs Are Changing Amid Economic Uncertainty
Digital Sales, Growth Pathways, Market Insights
A benchmark study for Asset Management, Sales, and Marketing leaders on supporting Financial Advisor needs post-pandemic growth.
Read MoreUnlocking the True Potential of Digital Selling
In an article for Sales & Marketing Management, Senior Vice President Steven Lewis shares his expertise on how B2B companies can drive better CX and seller productivity with digital selling.
Read MoreGo-to-Market Science Webinar Series
Go-to-Market Operations, Go-to-Market Strategy
A webinar series for Sales, Marketing, and CX Leaders on building go-to-market success “scientifically;” hypothesize, analyze, design, and build the right backbone for sustainable revenue growth.
Read MoreThe Science of Data-Driven, Digital Selling
Watch the on-demand webinar on digital selling; cut through the false hope of tech investments and build an omnichannel digital experience.
Read MoreThe Science of Optimizing Lead Generation Performance
Watch the on-demand, 30-minute webinar covering how to holistically assess lead generation campaign performance.
Read MoreThe Science of Building New Revenue Streams
Watch the on-demand, 30-minute webinar covering a systematic and repeatable process of capturing new revenue whitespace.
Read MoreTop 10 XaaS Marketing Trends for 2023
Customer Experience, Go-to-Market Strategy, Marketing Analytics
Download the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.
Read More3 Marketing Strategies to Accelerate XaaS Success
Go-to-Market Strategy, Market Insights
In this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge review new industry research, benchmarks, and share three key priorities for marketing leaders.
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