A Marketer’s Guide to Subscription-Based Revenue Success

We analyzed 30+ marketing leaders from multiple industries, large and small firms, and varying levels of subscription model maturity. Download the report to learn how leading marketers in subscription-based companies are acquiring, developing, and retaining high-value audiences.

Where Subscription Marketers Need to Focus Their Energy

In the last decade or more, every industry has dipped into subscription-based business models. From subscription natives like HelloFresh and Spotify to those in the process of transitioning like grocery chains and news/media moguls, reoccurring revenue models sound enticing. But it’s easier said than done. With consumers having limited dollars to place their subscription services, […]

Executing Customer Retention in Times of Disruption

We are living through an era of ‘what’s old is new’ as it relates to retention. While executives have always understood the value of keeping loyal customers, massive market transformations have raised the stakes and forced what often was a behind the scenes ‘autopilot’ type of effort to a critical front and center strategy. Retention efforts without customer data and insights fly blind, and the best data and insights are useless if not linked to prescriptive retention execution plays…

Reboot Customer Retention: Using Data to Idle Defection Risk

Most companies can expect the inevitable, 10-20% YoY attrition of existing buyers. But under pandemic circumstances, businesses can’t risk any additional loss furthermore making “the customer experience” an important area of scrutiny. Join us on Thursday, June 11th at 3:00 PM ET as we cover the specific data points needed to predict at-risk-buyers and improve CX.

Episode 3: How Are You Managing Revenue Risk?

In Episode 3, MarketBridge CEO, Tim Furey, addresses an unpopular but important topic for revenue growth – Are you paying attention to revenue risk signals?

3 Reasons Customer Retention is Much More Than a Loyalty Program

Customer retention can be a financial game-changer in your company’s success. Harvard Business Review reports that increasing customer retention rates by 5% can increase profits by at least 25%[i]–with some companies able to nearly double their profits. Most CEOs and marketers alike understand the importance of customer retention. But many mistake a loyalty program as […]

What is Loyalty? A Feeling, Expressing Strong Support for Someone or Something

It’s a term that has redefined the way we do business. More and more organizations are discovering that the key to long term business success isn’t rooted in what you are selling but rather who you are selling to. Developing loyal relationships with customers keeps businesses thriving year after year. Just think about what keeps […]

Want Loyal Customers? Humanize Your Digital Marketing Programs

One of the most significant business metrics you can track is customer loyalty. Digital marketing loyalty programs are a necessary activity to take the pulse of your brand and your customers. Forecasting your future growth is also easier when you know how loyal your customers are. Building brand loyalty through your digital marketing programs has […]

Why Your Loyalty Program is Missing the Mark, and How to Change That

Loyal customers are the Holy Grail for any business. That’s why marketers, account executives, sales representatives and customer support teams all have a shared goal of positive interactions that increase loyalty. One of the best customer retention strategies your business can adopt is a loyalty program. Loyalty programs can help you build a strong customer […]