Measuring the Long and Short-Run Impact of Brand Investments
Direct from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.
Measuring Brand Marketing’s ROI
/in Marketing Analytics, Marketing ROI Consumer Subscription Case Study /by Andy HasselwanderIn our latest case study, we discuss the challenge with brand marketing and how we measure brand impact on demand. Download the case study to learn more about the objectives we accomplished.
The Art and Science of Measuring Marketing’s Effectiveness
/in Marketing Analytics, Marketing ROI Article, Podcast /by Andy HasselwanderAs marketing success metrics become harder and harder to measure, many marketing leaders are struggling to prove their effectiveness to the C-Suite. Andy Hasselwander, Chief Analytics Officer at MarketBridge, joins Lee Kantor from the Business RadioX studios for Richmond Business Radio to explore how MarketBridge is able to help clients overcome these challenges.
How Marketers Can Curb Metrics Cravings in the Post-Cookie World
/in Marketing Analytics, Marketing ROI, Multichannel Marketing News /by Andy HasselwanderOur analytics expert, Andy Hasselwander, shared his advice with CommPRO on how marketers can achieve sweet victory with marketing campaigns in the post-cookie world
MarketBridge Recognized as Top 10 Marketing Analytics Solution Provider
/in Marketing Analytics, Marketing ROI News, Press Release /by Andy HasselwanderMarketBridge, the leading provider of rapidly scalable, innovative go-to-market solutions, was recognized as one of MarTech Outlook Magazine’s Top 10 Marketing Analytics Solution Providers in 2022.
The Evolution Of Marketing Measurement
/in Marketing Analytics, Marketing ROI News /by Andy HasselwanderOur analytics expert shared his expertise with HR.com on the evolution of marketing measurement, including what it looks like today.
What CMOs Need to Know About the End of Third-Party Cookies
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Article /by MarketBridgeLearn about third-party cookies, the post-cookie world, and forward-thinking solutions as the third-party cookie crumbles in 2023. Download our whitepaper for 4 more areas that CMOS struggle in measuring ROI and where they should focus.
5 Areas That CMOs Struggle in Measuring ROI and Where to Focus
/in Marketing Analytics, Marketing ROI Whitepaper /by Andy HasselwanderDespite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.
Measuring Marketing’s Effectiveness
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Whitepaper /by Andy HasselwanderThe pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.
How to Measure and Optimize Marketing Effectiveness
/in Marketing Analytics, Marketing ROI Webinar /by Andy HasselwanderUnfortunately, the challenge of proving marketing value is getting harder, not easier. Watch the on-demand webinar as we discuss many of the methods and tools for measuring marketing effectiveness, including several thorny problems.
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