How Marketers Can Curb Metrics Cravings in the Post-Cookie World
Our analytics expert, Andy Hasselwander, shared his advice with CommPRO on how marketers can achieve sweet victory with marketing campaigns in the post-cookie world
MarketBridge Recognized as Top 10 Marketing Analytics Solution Provider
/in Marketing Analytics, Marketing ROI News, Press Release /by Andy HasselwanderMarketBridge, the leading provider of rapidly scalable, innovative go-to-market solutions, was recognized as one of MarTech Outlook Magazine’s Top 10 Marketing Analytics Solution Providers in 2022.
The Evolution Of Marketing Measurement
/in Marketing Analytics, Marketing ROI News /by Andy HasselwanderOur analytics expert shared his expertise with HR.com on the evolution of marketing measurement, including what it looks like today.
What CMOs Need to Know About the End of Third-Party Cookies
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Article /by MarketBridgeLearn about third-party cookies, the post-cookie world, and forward-thinking solutions as the third-party cookie crumbles in 2023. Download our whitepaper for 4 more areas that CMOS struggle in measuring ROI and where they should focus.
5 Areas That CMOs Struggle in Measuring ROI and Where to Focus
/in Marketing Analytics, Marketing ROI Whitepaper /by Andy HasselwanderDespite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.
Measuring Marketing’s Effectiveness
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Whitepaper /by Andy HasselwanderThe pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.
How to Measure and Optimize Marketing Effectiveness
/in Marketing Analytics, Marketing ROI Webinar /by Andy HasselwanderUnfortunately, the challenge of proving marketing value is getting harder, not easier. Watch the on-demand webinar as we discuss many of the methods and tools for measuring marketing effectiveness, including several thorny problems.
Optimizing Marketing Mix in the Subscription Economy
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Consumer Subscription Article /by Brice ChaneyThe subscription economy has impacted all industries and is driving massive changes in business processes and operating models. The dramatic change in customer preferences away from ownership and towards outcomes and increased flexibility has changed the game…
Measuring Marketing’s Effectiveness in 2021
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Consumer Subscription Article /by Andy HasselwanderMeasuring marketing’s effectiveness in 2021 remains a top priority for CMOs as return on marketing remains frustratingly squishy.
Multi-touch Attribution & Measuring Your Marketing Halo
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Webinar /by Andy HasselwanderMeasuring your marketing halo—particularly direct response and broad reach—is notoriously difficult. Watch the on-demand webinar as our analytics leaders synthesize 20+ years of multi-channel attribution experience.
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