Fortune 50 Healthcare Payer Optimizes Acquisition Marketing Spend
Learn how a Fortune 50 healthcare payer optimized their acquisition marketing spend by working with MarketBridge in our case study.
How to Measure Marketing Effectiveness for Acquisition & Member Campaigns
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Article /by MarketBridgeIt’s crucial to measure marketing effectiveness for acquisition and member marketing campaigns to make informed, data-driven decisions that optimize budget allocation and drive positive outcomes. While each marketing method presents challenges, we walk through various measurement techniques and strategies can be employed to overcome these obstacles.
Deliver Brand Success Backed by Data Science
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Article /by Jackson ScherLearn how to leverage data/latent factors for marketing effectiveness—balancing quantitative science and qualitative insights—to optimize brand building and strategy.
Optimizing Member Outreach Campaigns to Improve Health Outcomes
/in Customer Analytics, Marketing Analytics, Marketing ROI Group Benefits, Health Insurance Case Study /by Melanie RussoFortune 50 payer uses marketing analytics to increase preventive screenings and optimize spend after working with MarketBridge. Learn more in our case study.
4 Situations When Marketing Effectiveness Measurement Is Especially Helpful
/in Marketing Analytics, Marketing ROI Article /by Sarah RennerMarketers can’t optimize on last-touch attribution alone, and educating internal stakeholders on how marketing channels work together has long-term benefits. Access the blog to learn about four situations when marketing effectiveness tools can be particularly helpful.
The Right Marketing Mix for Various Scenarios
/in Go-to-Market Strategy, Marketing ROI, Multichannel Marketing Article /by Andy HasselwanderOur Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.
Measuring the Long-Term Impact of Brand Investments: Challenges and Solutions
/in Marketing Analytics, Marketing ROI Article /by MarketBridgeUsing a seminal study that bridges the gap between theory and practice, this article explores common challenges faced by marketers and provides actionable best practices for measuring the long-term impact of brand investments.
Measuring the Impact of Brand Marketing on Business Growth
/in Lead Generation and Nurturing, Marketing Analytics, Marketing ROI Framework /by MarketBridgeBusinesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. This framework unpacks the value of brand marketing and how to measure its impact for long-term growth.
Right-Sizing the Funnel: Analytically Balancing Awareness, Consideration, and Demand Capture
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Webinar /by Andy HasselwanderWatch the on-demand session direct from the 2023 ANA Advancements in Measurement Conference as our Chief Analytics Officer discusses the best way to measure the effectiveness of upper funnel tactics via econometric approaches like MMM (marketing mix modeling).
How Consumer Finance Marketers Can Increase Effectiveness & Decrease Costs
/in Marketing Analytics, Marketing ROI Banking Guide /by Steven LewisSpending the highest percent of revenue on Marketing of any industry, consumer finance companies rely heavily on marketing to drive business growth. Download our executive guide for 3 imperatives to better quantify marketing’s impact and balance investments across online and offline channels.
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