Entries by MarketBridge

Sales Prioritization: Turning Art Into Science

The art of selling parallels the discipline of time management. Selling, like time management, is knowing how to prioritize and manage your time. Today, most sellers go through a manual process to figure out who to touch, when to do it, and what to say on a monthly, weekly, and daily basis. Yet, artificial intelligence […]

6 Key Sales and Marketing Trends of Q1 2017

Lessons Drawn from 100s of Executive Conversations… Every business quarter, MarketBridge has the privilege of speaking with hundreds of B2B sales and marketing leaders. Based on these conversations, we noticed six sales and marketing trends that have emerged. The below six trends sum up what we’ve heard on improving sales and marketing performance and getting […]

What AI Cannot Do for Sales

AI is already the hottest buzzword among the B2B sales community. I have heard the term more through early March of 2017 than I’ve heard Account Based Marketing in all of 2016 or Social Selling in all of 2015. I should be elated as a service provider of AI for sales teams, but here is […]