Entries by MarketBridge

Marketing Performance: Why Is It So #@$% Hard To Get Basic Results?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, (attributed) More than 100 years later, marketing executives still feel John Wanamaker’s pain. CMOs are under intense pressure to deliver measurable returns on marketing investments. However, delivering consistent, reliable performance metrics remains a challenge for […]

Wrestle Back Control in the Age of the Customer

As organizations continue to look for an edge, increasingly they are looking at the customer buyer journey to figure out how they can better anticipate and manage this journey. Given the shifts in how customers make decisions, involve stakeholder groups, and transact, sales and marketing teams need to continually ask themselves “how can we deliver […]

5 Tips to Arm Sellers in Today’s Digital Environment

B2B Customers have clearly changed how they buy. Their expectations have changed around the buying process in terms of evaluating product or service options, self-educating, and ultimately deciding on and making a purchase. Customers now spend significantly more time doing online research, they expect to be served up content aligned to their buying process, at […]

Marketing Technology Trends for 2016

I came across a great article from Rohit Roy and the MarTech team today that looked at recent results from a survey completed by Spear Marketing Group in September 2015. The survey focused on shifts in importance of specific marketing technologies. Here are some of the great data points, from Rohit and Spear Marketing, on […]

Accelerate Sales by Channeling David and Goliath

Evolution. It can’t be fought, nor can it be circumvented. In fact, as Jeff Goldblum’s character, Dr. Ian Malcolm, in Jurassic Park (i.e. the ’93 blockbuster, not the retirement home my mother cautions me against sending her), states that “life, finds a way.” Dr. Malcolm discusses how the Park uses technology to create dinosaurs, which […]

5 Tips to Improve Your Email Campaigns

Are you seeing the desired results from your email campaigns? If you answer “no,” you’re not alone. Check and see if you’re missing any of these best practices in your marketing strategy: Create lead nurturing programs, not email marketing. “Email marketing” oftentimes translates to sending one-off emails to customers, when companies want to promote activities […]

How to Personalize Your Sales Outreach Using Data

Personalization: It’s on everyone’s mind. How to provide that hyper-personalized experience to show your customers that you know, and can provide them, what they need. While there is a lot of talk as to how to deliver personalized messages effectively and efficiently, there’s a big first step: How do you even figure out what they […]