Enhancing Competitive Positioning

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Software company refreshes customer-centric messaging to out-position competitors in the as-a-Service space after working with MarketBridge. Learn more from our competitive positioning case study.

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MarketBridge Wins Two Silver Stevie® Awards in 2023 Stevie Awards for Sales & Customer Service

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MarketBridge is honored to receive two Stevie Awards in the 17th annual Stevie Awards for Sales & Customer Service.

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Designing Sales Compensation Programs

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SaaS Company drives 40% increase in opportunity value with best-in-class competitive compensation after working with MarketBridge. Learn more in our case study.

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MarketBridge Wins Gold & Bronze Stevie® Awards in 2022 Stevie Awards for Sales & Customer Service

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MarketBridge is honored to receive two awards for ‘Sales Training Practice of the Year’ and ‘Incentive Provider of the Year’ in the 16th annual Stevie® Awards for Sales & Customer Service!

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2021 Group Benefits: Shifting the Mindset from Products to Solutions

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In Part 3, our team shares why Brokers and Providers are bundling coverages, the innovation potential for group benefits leaders that are transitioning from products to solutions, and 5 steps to building a customer-centric solutions strategy.

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2021 Group Benefits: Changing Distribution and Go-to-Market Models

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In Part 1 of our series, we dive into the specific go-to-market models for benefits providers as they face challenges. From employer-via-broker to direct-to­ consumer models, read on to see what’s happening and where things are going. We share strategies, imperatives, and foreseeable opportunities for benefits providers and their senior executives.

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Sales Enablement Outlook 2021

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For sales enablement teams, the disruption from COVID-19 has presented an urgent mandate. Watch our on-demand webinar on the sales enablement outlook as 3 priorities to drive sales effectiveness in 2021 and beyond are highlighted.

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Sales Enablement Outlook 2021

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We conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our “Sales Enablement Outlook 2021” report for three key sales enablement investment themes in the post-disruption environment.

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Be Bold and Innovate Your Sales Enablement

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When it comes to the impact of COVID-19 on sales channels, we’ve seen startling data on the short-term shift in channel usage by both sellers and buyers. Traditional FTF and inside sales channels have taken steep hits in usage — dropping by over 30 percentage points in some instances — which has affected direct and indirect sellers alike. For Sales Enablement teams, this presents an immediate challenge and frankly a mad scramble to upskill 1,000s of sellers on digital selling capabilities…

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Reboot Sales Enablement: Arming Sellers in the New Go-to-Market Reality

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Market leaders have changed how they go to market during this disruption, focusing on how to accelerate sales initiatives in a more agile and customer-centric way. Watch the 30-minute on-demand webinar as we share how to reboot sales enablement to reach optimal sales productivity.

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