3 Ways to Approach the XaaS Boom
In an article for Spiceworks, our Chief Revenue Officer Brice Chaney shares his expertise on how B2B technology marketers can find success in the XaaS economy.
Push beyond onboarding and ongoing skills development to drive deeper resonance with buyers and a more programmatic investment in seller efficiency.
2021 Group Benefits: Continuing Rise of Benefits Admin Platforms-as-a-Channel
/in Channel Partner Enablement Group Benefits Article /by Bill SheldonA massively fragmented Benefits Administration (BenAdmin), HR, Payroll, Carrier, and PEO drives more frustration than a utility for many. Carriers and brokers will have to start thinking and acting much more like technology marketers and systems integrators moving forward in the benefits admin platform-as-a-channel inevitable future.
Driving XaaS Channel Transformation
/in Channel Partner Enablement, Go-to-Market Strategy Technology Guide /by Mike KelleherA successful Cloud/XaaS offering requires a robust channel strategy and an engaged partner audience. Get 4 critical priorities for tech leaders as they drive XaaS channel transformation, along with pressing challenges and go-forward actions.
Prioritizing and Penetrating New Growth Pathways
/in Buyer Journeys, Channel Partner Enablement, Go-to-Market Strategy, Growth Pathways Consumer Subscription Framework /by MarketBridgeCreating highly systematic and repeatable growth pathways to new revenue is difficult. Download our framework for a 3-step approach to successfully paving new growth pathways and get a checklist of 5 to-do’s.
Partners in Peril: 5 Strategies for Channel Adaptation
/in Channel Partner Enablement Article /by Steven LewisIn 2019, Forrester stated that the indirect channel was transformed more in the previous 18 months than the almost 40 years preceding – combined. And according to a recent Accenture survey of channel professionals, 76% think the channel will be unrecognizable in the next 5 years. We have identified 5 key actions channel leaders must consider now to ensure the health and success of their partner ecosystems in the coming years…
Winning in The Platform-as-a-Channel Ecosystem
/in Channel Partner Enablement, Customer Experience, Go-to-Market Strategy Guide /by Mike KelleherDownload this guide as we help senior executives understand and strategize a plan for success around this new platform-as-a-channel ecosystem.
Designing a Best of Breed Partner Program
/in Channel Partner Enablement, Go-to-Market Strategy Framework /by MarketBridgeWith over 25+ years executing best-in-class partner programs, we know a well-designed partner program can set the stage for success. Download the framework for a comprehensive look at all components and three “Quick Start” areas for partner success.
5 Actions for Success in the XaaS Subscription Economy
/in Channel Partner Enablement, Go-to-Market Strategy, Growth Pathways Technology Webinar /by Mike KelleherNever before have Tech enterprises experienced such a massive transition—from on-prem to cloud, and from one-time transactions to recurring, subscription revenue models. In the on-demand webinar “5 Actions for Success in the XaaS Subscription Economy,” we surface the top go-to-market issues you must navigate.
Building an Agile Sales Enablement Program Roadmap
/in Channel Partner Enablement, Go-to-Market Strategy, Sales Enablement Framework /by MarketBridgeOur core building blocks of best-in-class sales enablement programs are essential starting points for planning. Download the framework for 4 key steps to formalize and actualize an agile sales enablement roadmap.
Leveraging Channel Partners as Your Frontline to Sales Agility
/in Channel Partner Enablement, Sales Enablement Technology Article /by Brice ChaneyAs the technology industry landscape continues to shift towards XaaS recurring revenue models, the role of the channel is changing dramatically and forcing a new model for the vendor-partner relationship. While there are clear financial benefits of the recurring revenue transition, the underlying driver is the dramatic increase in customer control over the buying process. […]
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