Research Shows Only 35% of Chief Revenue Officers are ‘Very Satisfied’ with Partner Performance
With an uncertain economic climate ahead, Technology businesses are rethinking routes-to-market and partner channels for a higher return. Uncertainty coupled with the rapid migration to XaaS selling models presents CROs with a burning question: “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?”
In a summarized walkthrough of our report Mike Kelleher, Senior Vice President at MarketBridge, highlights the challenges and priorities for Technology leaders in 2023. From the need for accelerated change to a four-step framework on how to build a modern partner model, you don’t want to miss out on this webinar.
Watch the 30-minute, on-demand webinar that covers a clear path forward for CROs to transform their partner channels for XaaS success.
WATCH IT ON-DEMAND
About the Speakers
Mike leads our Technology practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. He brings practical solutions to accelerate market share growth around Cloud, Big Data, and IoT opportunities by leveraging data analytics and personalized content to arm direct and indirect sales channels to manage the digital customer journey. His unique point of view is rooted in his work with Fortune 1000 executives at global firms including Akamai, Arrow Electronics, Cisco, Hewlett-Packard, IBM, Microsoft, Sage, SAP, Xerox, and more.
Brice works with leading Fortune 1000 enterprises to deliver creative and effective go-to-market® solutions and programs. Brice’s diverse background spans analytics, consumer insights/research, commercial strategy, and sales and marketing operations with clients that include Humana, Aetna, Atlassian, and Sirius XM.