ON-DEMAND SESSION
Measuring the Long and Short-Run Impact of Brand Investments
Hosted by:
Measure upper-funnel investment impact using time series-based brand health metrics
Direct from the 2022 ANA Data & Technology Conference
Many CMOs struggle to justify upper funnel advertising, as brand health is difficult to link with direct response performance. This session covers detailed, proven methods for measuring both short- and long-term brand impacts on revenue growth, as well as approaches to integrate these methods into more traditional, linear marketing measurement tactics.
Listen in as Andy Hasselwander covers how to…
WATCH IT ON-DEMAND
About the Speaker
Andy Hasselwander
Andy Hasselwander is the CAO (Chief Analytics Officer) for MarketBridge where he leads the marketing data and analytics functions. Andy has more than two decades of marketing strategy, data science, and software development experience.
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Andy Hasselwander
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Andy Hasselwander2024-03-28 13:58:192024-04-18 16:09:06The Superpowered CDP: Building a Go-to-Market Data Lake
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Melanie Russo
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Melanie Russo2024-02-27 14:19:352024-02-29 10:59:41Optimizing Member Outreach Campaigns to Improve Health Outcomes
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Sarah Renner
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Sarah Renner2024-01-30 12:30:302024-02-07 16:40:064 Situations When Marketing Effectiveness Measurement Is Especially Helpful
Ari Lamstein (https://arilamstein.com/wp-content/uploads/2023/04/Screenshot-2023-04-19-at-9.20.02-AM.png)
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Ari Lamstein
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Ari Lamstein2024-01-24 18:27:582024-01-25 12:26:11From State Lines to Sales Lines: Unraveling the Power of Zip Code Analytics
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Andy Hasselwander
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Andy Hasselwander2024-01-16 15:13:342024-01-23 12:39:25The Right Marketing Mix for Various Scenarios
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MarketBridge
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MarketBridge2023-10-24 16:27:182023-12-07 05:58:51Measuring the Long-Term Impact of Brand Investments: Challenges and Solutions
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MarketBridge
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MarketBridge2023-09-28 13:57:052023-09-28 16:06:51Measuring the Impact of Brand Marketing on Business Growth
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MarketBridge
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MarketBridge2023-09-26 11:36:502023-09-27 15:21:55The State of Marketing Analytics: A Roundtable Discussion
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Andy Hasselwander
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Andy Hasselwander2023-08-22 15:31:192023-08-28 11:43:06Shining Light on the Upper Funnel: Avoiding the Cobra Effect in the Era of Cherry-picking
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