“2022 Top 10 Marketing Analytics Solutions Provider by MarTech Outlook”
Fortune 1000 Clients
“2022 Organization of the Year by Business Intelligence Group”
Develop deep understanding of experience by living in your customers’ shoes >
Measure marketing’s impact by understanding diminishing returns and long-run brand effects >
Connect first-mile strategy and marketing objectives, with an effective last-mile implementation plan >
Integrate product-market opportunity, customer preference, and transaction economics to optimize go-to-market coverage >
Provide clear processes, incentives, rules of engagement, analytics, and reporting to inform strategic management decision-making >
Build more effective sales teams with precise buyer insights, content, and messaging >
Empower your sales channels to efficiently drive revenues in the subscription economy.
Digitally transform your go-to-market to respond to FinTech competition.
Implement and optimize data-driven, digitally-enabled go-to-market strategies.
Build a more customer-centric, data-driven strategy to optimize customer experience.
Profitably acquire, upsell, and retain customers by measuring and optimizing all customer touchpoints.
Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. This framework unpacks the value of brand marketing and how to measure its impact for long-term growth.
