Multichannel Marketing Activation

Strategy to Execution, Streamlined

Marketing strategies and tactics change constantly, but marketers’ goals remain the same. Build awareness, drive net new leads, and increase loyalty in today’s data-rich, technology-driven and channel-intensive environment.

How We Help

We help clients connect strategic first-mile objectives with effective last-mile implementation, making ideal marketing and sales motions a reality.

Operationalize rigorously measured tactics to achieve business goals
Execute multi-channel strategies, meeting customers where they learn, shop, and buy
Maximize existing customer relationships with data-driven cross-sell and retention plays
Seamlessly marry up-funnel marketing activities to sales actions to drive revenue growth

Featured Content

Cross-Selling at Scale: Optimizing Sales and Marketing Motions for Account Growth

Acquisition is three to fives times more expensive than cross-selling to existing customers. Still, many organizations struggle with cross-selling at scale because of data silos, organizational divisions, and lack of alignment between sales and marketing. With over 25 years’ experience executing best-in-class sales engagement programs, we will help you to build a scalable cross-sell engine.

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Two Slide Preview_Cross-Selling at Scale

More Insights from Us

Measuring the Impact of Brand Marketing on Business Growth

Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. This framework unpacks the value of brand marketing and how to measure its impact for long-term growth.

Choosing the Right Revenue Motions for B2B Growth

Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?

Identify Growth Opportunities with SWOT and Ansoff Analysis

The journey to business expansion is not without challenges, but understanding where to focus your efforts can be transformational. Learn how to identify, structure, and prioritize untapped growth opportunities to increase revenue.

Why MarketBridge is Different

Rooted in Science

Every recommendation we make is data-driven—from profiling to diagnosis, to targeting, to measurement.

An Extension of Your Team

We work as a strategic consultant or as an extension of your team, depending on your needs—with the ability to scale up or scale down depending on circumstances.

Technology Agnostic

We leverage your existing marketing technology investments and aren’t in the business of installing yet another tool.

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Our Offerings

Analyze & Recommend

Marketing operational assessment
Marketing model design

Design & Build

Marketing activation plan
Contact strategy
Account-based marketing plan (ABM)

Manage & Optimize

Direct marketing strategy and program management
Lead generation marketing strategy and program management

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