Creating a single view of the customer by connecting internal and external data sources that house the most relevant customer intent information.
With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics are compelling. Yet many organizations still struggle with cross-selling at scale due to data silos, internal barriers, and a lack of alignment between sales and marketing.
Cross-selling at scale requires consistent and disciplined processes for consolidating data and insight, identifying white space, and creating and converting demand. With over 25+ years of executing best-in-class sales engagement programs, we know the elements to create a scalable cross-selling engine:
Download the simplified framework and get four imperatives to cross-selling at scale.
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