Designed a pay-per-performance model that incentivized the sales teams to exceed their targets, increasing booking numbers and opportunity value
With 10 million new jobs created in 2021 and a short 2.8-year average employee tenure, many companies are struggling to recruit and retain sales talent. For sales organizations, a small increase in sales representative attrition can increase the costs of sales by 4-6% and reduce revenue attainment by 2-3% (Forbes), making recruiting competitiveness a clear priority. In our client work, we have found that improved compensation—specifically employing pay-per-performance models—can increase recruiting success and keep costs neutral in the fight for the highest talent.
MarketBridge worked with a SaaS company to align their sales compensation and incentives with quick growth goals while instilling recruiting competitiveness.
Access the case study to learn how we accomplished these three objectives:
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