Conducted research to understand the buyer priorities and challenges with needs-based messaging
The SaaS market is projected to reach 232 billion U.S. dollars next year with approximately 30,000 SaaS companies making up that space. While competition is high and winning market share imperative, there are over 14 billion SaaS customers—and that’s only growing. For businesses to capture incremental revenue from new buyers, new verticals, and new use cases, a combination of competitive intelligence and customer research can inform the right customer messaging that engages and converts buyers.
MarketBridge worked with a software provider to develop a compelling story that conveys a buyer-centric voice and superior customer experience focused on deep customer and competitive intelligence. By refreshing positioning with needs-based messaging that conveyed value to customers, we helped them best highlight their differentiators versus key competitors.
Access the case study to learn how we accomplished these three objectives:
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