3 Marketing Strategies to Accelerate XaaS Success
As technology businesses transition to cloud-based, subscription solutions, the cross-organizational imperative to drive adoption and usage has proven more complex. For CMOs and their teams, this involves a redesign of marketing’s role beyond a “top-of-the-pipeline”—focused function to one that delivers customer value across the full experience, including adoption, expansion, and renewal.
MarketBridge surveyed and interviewed some of the fastest-growing technology companies and marketing leaders on their “land and expand” efforts. To compete in the new economy, product marketers and their counterparts are rethinking positioning, messaging, partner programs, customer experiences, and post-acquisition analytics.
In this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge, review new industry research, benchmarks, and share three key priorities for marketing leaders.
What you’ll learn…
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Mike leads our Technology practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. He brings practical solutions to accelerate market share growth around Cloud, Big Data, and IoT opportunities by leveraging data analytics and personalized content to arm direct and indirect sales channels to manage the digital customer journey. His unique point of view is rooted in his work with Fortune 1000 executives at global firms including Akamai, Arrow Electronics, Cisco, Hewlett-Packard, IBM, Microsoft, Sage, SAP, Xerox, and more.
Brice works with leading Fortune 1000 enterprises to deliver creative and effective go-to-market® solutions and programs. Brice’s diverse background spans analytics, consumer insights/research, commercial strategy, and sales and marketing operations with clients that include Humana, Aetna, Atlassian, and Sirius XM.