ON-DEMAND WEBINAR

3 Marketing Strategies to Accelerate XaaS Success

Hosted by:

Industry Research, Benchmarks, and Priorities for Marketing Leaders

As technology businesses transition to cloud-based, subscription solutions, the cross-organizational imperative to drive adoption and usage has proven more complex. For CMOs and their teams, this involves a redesign of marketing’s role beyond a “top-of-the-pipeline”—focused function to one that delivers customer value across the full experience, including adoption, expansion, and renewal.

MarketBridge surveyed and interviewed some of the fastest-growing technology companies and marketing leaders on their “land and expand” efforts. To compete in the new economy, product marketers and their counterparts are rethinking positioning, messaging, partner programs, customer experiences, and post-acquisition analytics.

In this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge, review new industry research, benchmarks, and share three key priorities for marketing leaders.

What you’ll learn…

Why 86% of companies say their marketing efforts have become more complex with the pursuit of subscription revenue
The importance of aligning marketing support differently, to direct versus partner channels
Pivoting persona-based messaging to new line-of-business decision makers
Extending key marketing motions across the entire customer journey
Redefining the metrics and analytic programs required for marketing optimization

WATCH IT ON-DEMAND

About the Speakers

Mike Kelleher

Mike leads our Technology practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. He brings practical solutions to accelerate market share growth around Cloud, Big Data, and IoT opportunities by leveraging data analytics and personalized content to arm direct and indirect sales channels to manage the digital customer journey. His unique point of view is rooted in his work with Fortune 1000 executives at global firms including Akamai, Arrow Electronics, Cisco, Hewlett-Packard, IBM, Microsoft, Sage, SAP, Xerox, and more.

Brice Chaney

Brice works with leading Fortune 1000 enterprises to deliver creative and effective go-to-market® solutions and programs. Brice’s diverse background spans analytics, consumer insights/research, commercial strategy, and sales and marketing operations with clients that include Humana, Aetna, Atlassian, and Sirius XM.