Senior Vice President
Mike leads MarketBridge’s Technology practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. He brings practical solutions to accelerate market share growth around Cloud, Big Data, and IoT opportunities by leveraging data analytics and personalized content to arm direct and indirect sales channels to manage the digital customer journey.
Mike brings over 25 years of Sales & Marketing strategy, process, and implementation experience to each client challenge. His unique point of view is rooted in his work with Fortune 1000 executives at global firms including Akamai, American Express, Arrow Electronics, Cisco, Citigroup, DuPont, Fidelity Investments, General Electric, Goldman Sachs, Hewlett-Packard, Humana, IBM, Marriott, Merck, Microsoft, Sage, Xerox and more.
Mike holds a Bachelors of Science in Commerce, cum laude from The McIntire School of Commerce at The University of Virginia.
The Tech Industry’s March to Anything-as-a-ServiceSubject: Growth Pathways
Mike Kelleher, Senior Vice President at MarketBridge, joins High Velocity Radio to share how the tech industry is navigating anything-as-a-service and what leaders need to know in 2022.Read More
Be Bold and Innovate Your Sales EnablementSubject: Sales Enablement
When it comes to the impact of COVID-19 on sales channels, we’ve seen startling data on the short-term shift in channel usage by both sellers and buyers. Traditional FTF and inside sales channels have taken steep hits in usage — dropping by over 30 percentage …Read More
9 Requirements for Effective Cross-Selling in High TechSubject: Buyer Journeys, Cross-Selling, Marketing Analytics
The impact of digital transformation on the Technology sector is staggering. Billion-dollar technology incumbents, hyper-growth emerging stars, and new start-ups alike are not only developing and supplying the catalysts of digital transformation to their customers across all industries, but they also face the need to …Read More
AWS Goes After Data Center Providers. How to Fight BackSubject: Uncategorized
At the AWS re:Invent conference a few weeks ago, AWS CEO Andrew Jassy made a major announcement outside the norm for the public cloud behemoth. Jassy said AWS would begin taking on traditional data center hardware vendors with its on-premises service AWS Outposts. One response …Read More
How Microsoft Just Added Fuel to its LinkedIn Fire to Take Down Salesforce.comSubject: Uncategorized
It may be too late to declare “let the battle begin!” between Microsoft and Salesforce.com to own the hearts and minds of sellers and marketers across the globe, but the rivalry may have just quietly entered a new and epic Clash of the Titans phase. …Read More
The Critical Path Ahead for Tech CMOsSubject: Marketing Operations
It’s here. The 21st CMO Survey is out and it gives us the opportunity to lift our heads up from our day-to-day work with our Technology clients and understand CMOs’ perspectives on where they are placing bets on growth and where the greatest risks of …Read More
Six Early Go-to-Market Trends and Tips for 2019Subject: Uncategorized
With 2019 just a few months away, it’s time to talk about a few clear trends that will have substantial impact on how leading firms go-to-market in 2019. For 25 years, we’ve been fortunate enough to work with top brands and senior executives to identify …Read More
Part 7 – Lead Scoring is the Key to Sales ProductivitySubject: Uncategorized
The core element in creating marketing and sales connectivity is the effectiveness of the lead management and lead qualification processes. Organizations cannot establish trust between marketing and sales if the lead hand off process is broken or ineffective. Marketing must have the ability to qualify …Read More