Melanie Russo
Senior Vice President
Melanie brings over 15 years of direct response experience to the MarketBridge team and is a tireless advocate for helping our clients improve their B2B and B2C marketing and sales initiatives.
She has a record of improving results such as increased lead generation, higher conversion rates, lowered cost-per-lead as well as elevated customer engagement through targeted content. Her experience spans the Retail, Financial, and Technology and Healthcare industries.
Prior to MarketBridge, Melanie held SVP and VP of Marketing roles within competitive sales and digital publishing industries where she garnered multi-channel experience in digital marketing, email, direct mail, and television. In those roles she was accountable for lead gen, subscription conversions, sales pipeline and customer retention. Melanie also spent years managing several subscription publications, working with editors and copywriters to curate paid as well as free content for consumers.
Melanie’s Posts
Medicare Insurance Marketing: Navigating National vs. Local Challenges
Subject: Go-to-Market Strategy, Lead Generation and Nurturing, Market InsightsTo improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
Read MoreHealth Insurance Leaders: How to Assess Your Underperforming Markets
Subject: Customer Experience, Multichannel MarketingThere are six imperatives for health insurance leaders that, when jointly implemented, are the building blocks for market success. Assess your markets with our complimentary download to achieve your market-level goals.
Read MoreHow to Navigate Sharp Changes in Consumer Behavior Using Data – Big and Small
Subject: Marketing AnalyticsThe essential ways we live and work have changed virtually overnight. As a result, companies are monitoring and assessing what consumers are doing at heightened new levels. Here is how integrating big data and small data insights lead to top-line growth…
Read MoreIf Customer Centricity Is So Important, Why Do So Many Businesses Struggle to Get It Right?
Subject: Customer Experience, Sales CoverageCustomer centricity has never been more important to the success of both B2B and B2C companies. In just a few clicks, today’s customers have the power to shop around for the best price, compare features and even consult customer and influencer testimonials. The shift in …
Read MoreHow to Take an Omni-channel Approach to Sales Enablement
Subject: Sales EnablementToday’s typical buyer journey was best described as, “…a big bowl of spaghetti,” at the Gartner Sales and Marketing Conference in Las Vegas. Thanks to constant innovation in digital and mobile technology, buyers now have the freedom to self-serve by researching information online and engaging …
Read MoreHow Sales Content Can Create a Consistent Experience for Tech Buyers
Subject: Sales EnablementEvery organization understands the importance of offering consistent products and services, but most don’t understand the role content can play in delivering a consistent customer experience. Consistency encourages regularity and reliability, which in turn makes customers feel safe and open to building a long-term relationship …
Read MoreCreating a Consistent Customer Experience with Sales Content
Subject: Content MarketingEvery organization understands the importance of offering consistent products and services, but most don’t understand the role content can play in delivering a consistent customer experience. Consistency encourages regularity and reliability, which in turn makes customers feel safe and open to building a long-term relationship …
Read More3 Core Components of Successful Content Personalization
Subject: Content MarketingWhat is content personalization? Put simply, content personalization is the process of delivering the right message to the right person at the right time. Unfortunately, a content personalization strategy can be challenging to define and even more challenging to implement successfully. According to a recent …
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